The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an OTT platform executive, you can use the demand data for "Harley Quinn" as an indication of its valuation. By examining its performance over the past 30 and 90 days, you can determine the baseline value of this title. When compared to the average TV show, "Harley Quinn" has 19.4 times its demand, indicating that it is worth considering acquiring this content for your platform. Additionally, as demand for this show increased by 14.3% in August, it has the potential to drive audience growth and retention. You can also leverage demand data to inform franchise planning and spin-off opportunities, as "Harley Quinn" has good franchisability.
As an SVOD platform executive, demand data can help you make more informed programming decisions. You can use demand data to understand which elements of existing content fans like and optimize upcoming productions for success. For example, examining the top 10 global markets where "Harley Quinn" is most in-demand can help you understand your audience's taste clusters. Furthermore, knowing that "Harley Quinn" fans also like shows like "The Mandalorian" and "Ted Lasso" can inform your recommendations to viewers and help maximize their engagement with your platform.
If you're a content distributor, you can leverage demand data to understand the potential value of "Harley Quinn" for different regions across the globe. Since "Harley Quinn" has higher-than-average demand in all top 10 global markets where it is most in-demand, the data suggests that there is potential for distribution of this content. You can use the demand data in combination with other metadata such as its genre, season profiles, and peak demand to determine if it's a good fit for the regions you distribute content to.
As an entertainment talent agency or TV series financing company, you can use demand data to identify potential investment opportunities. For example, demand data can inform decisions about which type of content exhibits opportunities for acquisition or production. As "Harley Quinn" has higher-than-average demand and has seen its popularity increase over the past month, it may be worth considering investing in this content if it aligns with your company's objectives.
Finally, for linear network or pay TV network executives, demand data can help inform programming decisions and marketing campaigns. Knowing the audience demand for a show like "Harley Quinn" enables you to make more informed decisions about what programming to air on your channels. By comparing performance on a 1 year rolling basis vs the last 30 days, you can track a show's momentum and make informed decisions on how best to engage the audiences. Also, knowing that "Harley Quinn" has higher-than-average demand in the United States, you may concentrate your marketing campaigns to increase your ratings in this territory.
In conclusion, the demand data for "Harley Quinn" can be used to inform content acquisition, distribution, programming, and investment decisions. By examining its travelability, longevity, momentum, franchisability, and reach, you can gain insight into the show's performance across six dimensions, and use that information to make better-informed decisions. Additionally, understanding the show's target audience and their taste clusters can help inform marketing campaigns and content recommendations, ultimately resulting in better audience engagement and retention. Overall, demand is a key factor in content valuation, and using demand data can enable entertainment executives to make informed decisions and maximize the value of their content.
This is Harley Quinn's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Harley Quinn travels internationally.
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Acquire the best shows from partners such as dc universe to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Harley Quinn), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Over the last 7 days, people who watch Harley Quinn also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for dc universe and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harley Quinn, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been adjusted on Sept. 11, 2023, 9:50 p.m. PST using global television demand metrics from Parrot Analytics for Harley Quinn in the United States. We provide our partners with comprehensive entertainment industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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