The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, knowing how to analyze demand data can be the key to unlocking more informed decisions related to content valuation, acquisition, distribution, and programming. The case of "Harley Quinn" for the month of March 2024 in the United States offers excellent insights into how demand data can help you make better decisions.
Content valuation is the most obvious way in which demand data can be useful. In this case, we see that "Harley Quinn" has 20.1 times the audience demand of the average show in the United States over the last 30 days. By comparison, only 2.7% of all TV shows have this level of demand. This information is significant when it comes to deciding whether the series is worth investing in, and how much to spend on it. In other words, demand data can provide you with a valuable perspective on how much a show is worth by revealing its dollar value contribution to any platform, in any region.
Understanding the show's audience engagement is another major benefit of demand insights. For instance, "Harley Quinn" moved up in its rank by 58 spots during March in the United States; this indicates a growing popularity and audience engagement. Moreover, demand for the show increased by 8.5% in March, which is also a positive sign that this show is gaining ground with audiences. Knowing such trends can be valuable for TV executives to assess the show's ability to drive subscriptions or mitigate churn and therefore optimize the programming lineup.
Demand data also allows you to map the content preferences of your audience, which can help you to make informed programming decisions. For example, we can see that the show's fans also like "My Adventures With Superman", "Star Trek: Lower Decks", "Futurama", "Family Guy", "What We Do In The Shadows", "Loki", "American Dad!", "The Bear" and "Bob's Burgers". This information can help you understand the taste clusters of your audience and which shows to film, acquire or distribute.
Demand data can be used to gauge the show’s global success, including its ability to travel and resonate with international audiences. In this case, the Parrot Pulse for "Harley Quinn" shows that its worldwide audience demand across all platforms is outstanding, whilst its travelability is outstanding. So, TV executives can leverage this data to decide which platforms to target for distribution of the content, and also which regions to focus on to increase the international appeal of the show.
In conclusion, this analysis of "Harley Quinn" reveals how compelling demand data can be for entertainment executives making strategic decisions. It can inform decisions related to content valuation, audience engagement, programming lineup, and global expansion. By understanding your audience's preferences, you can optimize your content strategy, and stay ahead of your competition.
This is Harley Quinn's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Harley Quinn travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. dc universe, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Harley Quinn.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Harley Quinn from partners like dc universe.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Harley Quinn? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as dc universe to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from dc universe by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Harley Quinn. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as dc universe to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Harley Quinn), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as dc universe by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Harley Quinn, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular dc universe‘s Harley Quinn is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for dc universe and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harley Quinn, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 19, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Harley Quinn in the United States. We provide our partners with valuable SVOD expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.