The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed decisions about content, acquisition, distribution, and programming. Demand data can go a long way towards helping you do that. Let's take a closer look at how demand data can be used to make more informed decisions in the entertainment industry, using "Have A Laugh!" as an example.
First and foremost, demand data can be critical in determining content valuation. By using Parrot Analytics' content valuation system, you can get a dollar value contribution for any title to any platform in any region. This means that you can start to determine how much a title is worth and how much you should be willing to spend on it.
In the case of "Have A Laugh!", we can see that it has demand that's 3.1 times the average show in the US over the last 30 days. It has higher demand than 87.8% of all comedy titles in the US. However, demand for the show has been decreasing recently. By looking at "Have A Laugh!"s demand data over time, you can start to predict how its value might fluctuate going forward.
Demand data can also help with acquisition and distribution decisions. By examining which regions the show is most popular in, you can determine where it will perform well and where it may not. For example, "Have A Laugh!" has good audience demand in the US and Poland, but only okay audience demand in other parts of the world. This information can help inform distribution decisions, such as where to focus your marketing budget.
Programming decisions can also be influenced by demand data. If you know which elements of existing content fans are responding to the most, you can optimize upcoming productions for success. Similarly, if you're trying to acquire or produce new content, demand data can tell you what types of content exhibit the most opportunity.
Finally, demand data can help with subscriber acquisition and retention. By determining which titles are most likely to attract new subscribers, you can make decisions about what to prioritize in your programming. Similarly, by understanding what your current audience enjoys and what titles they're likely to churn for, you can determine which titles to acquire or produce in order to keep your current subscribers happy.
Overall, demand data is an incredibly valuable tool for entertainment executives at all levels. By leveraging Parrot Analytics' demand data, you can make more informed content, acquisition, distribution, and programming decisions, as well as better predict how titles will perform in the future.
This is Have A Laugh!'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Have A Laugh! travels internationally.
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Acquire the best shows from partners such as Disney Channel to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Have A Laugh!), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Have A Laugh! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Have A Laugh!, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Have A Laugh! in the United States. We provide our partners with deep television series capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.