The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
With the abundance of content available for audiences to choose from, making decisions that will result in the creation, acquisition, or distribution of successful shows requires comprehensive analysis and strategic thinking. Parrot Analytics provides a unique solution to this problem through the utilization of demand data.
For example, take "Hawkeye" as a case in point. Parrot Analytics' demand data has been used to measure the performance of this show in the United States for the month of March 2024. Based on this data, executives can make more informed content-related decisions, including content valuation, programming strategy, or acquisition decisions.
Using Parrot Analytics' demand data, you can determine how much "Hawkeye" is worth to any given platform based on its audience demand relative to the market average. As seen in the data, "Hawkeye" had an outstanding audience demand in the United States during March, with 12.8 times the audience demand of the average show, and only 2.7% of all TV shows outperform it. The show also climbed 15 spots on the rank list in the United States, and audience demand for the show increased by 0.9% during March. By comparing these metrics on a yearly basis, it's evident that the show's popularity has been increasing, making it a valuable asset for any platform looking to acquire or distribute it.
Demand data is also useful for optimizing content release, pricing, franchisability, or assessing the global demand for "Hawkeye". For instance, the show's travelability was scored favorably by the Parrot Pulse, meaning that it has international demand potential. Its longevity and momentum were also scored well, with its reach being outstanding. Franchisability of any show is another crucial factor that content distributors should consider, and for "Hawkeye", it scored positively, indicating that it could have considerable spin-off potential.
In addition, Parrot Analytics' demand data offers executives the opportunity to evaluate what other shows the audience for "Hawkeye" it appealing to. In the case of "Hawkeye," key titles that are appealing to the show's audience are "Loki," "The Boys," and "WandaVision". Understanding the overlapping demographics of similar show audiences is key in reeling in potential new subscribers who may have similar tastes to the current viewer base.
Furthermore, comparing the show's performance in different markets can also support distribution decisions. The Parrot Analytics data shows that the United States and China have the highest audience demand for "Hawkeye," followed by Italy, Poland, and the Philippines, Russia, and the Netherlands.
In conclusion, the use of demand data offers entertainment executives the opportunity to make more informed decisions about what content to acquire, create, or distribute. By incorporating insights derived from accurate demand data, entertainment executives can make better investment decisions, helping them to maximize their returns.
This is Hawkeye's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Hawkeye travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Hawkeye is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hawkeye, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Hawkeye in the United States. We provide our partners with smart entertainment industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.