The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content decisions, demand data is a powerful tool to inform programming, acquisition, and distribution decisions, as well as content valuation.
For example, looking at the case of "Hazbin Hotel" in January 2024 in the United States, we can see that it has exceptional demand, with 51.7 times the audience demand of the average show over the last 30 days. This information highlights that the show has potentially high value and can be used in content valuation for strategic decision-making.
Demand data can also provide insight into audience preferences and content trends. This is evident in the case of "Hazbin Hotel," as we see that it is most popular among audiences who also like "Disenchantment," "Solar Opposites," and "Rick and Morty." By examining these trends, TV executives can be better informed about what types of content to produce or acquire.
Demand data can also help executives make decisions about the release strategy and pricing of content, as well as evaluating the potential for future franchise development. The high travelability and franchisability scores of "Hazbin Hotel" suggest that it could have international appeal and the potential for spin-offs or other forms of monetization.
Finally, demand data can help executives understand the longevity of titles, as well as audience acquisition and retention. In the case of "Hazbin Hotel," we see that its audience demand has been steadily increasing, indicating that it may have a dedicated fan base that could be retained through future content releases.
Overall, by utilizing demand data to inform content decisions, TV executives can make more informed decisions about programming, acquisition, valuation, and distribution, which can ultimately lead to greater success for their platforms and shows.
This is Hazbin Hotel's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Hazbin Hotel travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Hazbin Hotel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hazbin Hotel, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Feb. 27, 2024, 1:04 p.m. PST using tv demand data from Parrot Analytics for Hazbin Hotel in the United States. We provide our partners with deep TV industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.