The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Heartstopper, a series that follows the love story of Nick and Charlie, two British teens, is performing well in the United States. With 6.9 times the audience demand of the average show in the United States over the last 30 days, the demand for Heartstopper is good. It is worth noting that only 8.6% of all TV shows have this level of demand. This indicates that Heartstopper is performing above average and is valuable.
Demand for the show has decreased recently compared to its demand over the last 90 days. Therefore, executives might want to keep an eye on this trend and investigate why demand is decreasing. Moreover, Heartstopper has moved up in rank by 97 spots in February in the United States, which signifies its increasing popularity, which is a positive indicator of how well the show is performing.
Heartstopper also ranks at the 97.7th percentile in the romance genre in February, indicating that it has higher demand than 97.7% of all romance titles in the United States. This information can be useful for production companies or distributors, helping them to make informed decisions about how to market and distribute their content effectively.
Audience demand for the show has increased by 1.7% in the United States during February. This increase in demand might be due to a spike in mid-February. Executives should investigate why the spike occurred, for example, did the marketing campaign reach new audiences? This information can be useful to maximize the future marketing approach.
The Parrot Pulse for Heartstopper provides an independent measure of its global performance across six dimensions - audience demand, travelability, longevity, momentum, franchisability, and reach. The Parrot Pulse report indicates that Heartstopper has an outstanding audience demand globally across all platforms and its travelability is excellent. This means that the show has the potential to travel internationally and has high global demand, indicating potential in seeking opportunities for selling or licensing agreements.
Heartstopper's audience demand in the United States was 70% of the demand in its country of origin, the United Kingdom, which means that the show is performing well in both markets. Furthermore, the show's longevity and momentum are good, which is especially important since maintaining audience demand over time is beneficial for a long-term investment.
Comparing the performance of Heartstopper on a 1-year rolling basis with the last 30 days reveals that its peak demand was significantly higher in the past and has decreased in recent times. This contrast indicates that the show might be losing popularity. To understand why this might be happening, executives should analyze the reasons why the show is not generating the same level of interest as before and determine whether they need to make changes.
By examining the top 10 global markets where Heartstopper is most in-demand over the last 30 days, we learn that apart from the UK and China, where the show is performing outstandingly well, demand is good in the other markets. This information serves as an indicator for distributors who might want to consider launching the show in these markets.
In conclusion, by using audience demand data to analyze the performance of Heartstopper, executives can make strategic business decisions, including making informed content acquisition, programming, and distribution decisions. Demand data can play a vital role in valuing content, ensuring the best price for content, and assessing the potential ROI a title is expected to yield.
Heartstopper's travelability to the United States in the last 30 days is 73%, which means that the audience demand for Heartstopper is 73% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Heartstopper travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Heartstopper, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 3:40 a.m. PST using tv demand data from Parrot Analytics for Heartstopper in the United States. We provide our partners with extensive television industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.