The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you are constantly looking to make informed content, acquisition, distribution, and programming decisions. To achieve this, you need accurate data that can help you understand the performance and popularity of a show. This is where demand data comes in.
Taking the example of "Helix," we can see how demand data can be used to make informed content decisions. With demand data, executives can measure the popularity of shows and compare them to the performance of other titles in the same genre, region or time period. In this case, we can see that "Helix" has performed well over the past month in the United States. It has had 3.0 times the audience demand of an average show, and its demand has been increasing recently, indicating growing popularity.
Demand data can also be used to determine a show’s intrinsic value. Content valuation uses demand data to answer questions such as how much a show is worth and how much of its value is being driven by demand for one of its stars. In the case of "Helix," its good demand rating in the most in-demand markets reveals that the show is worth investing in, and its longevity is also good, indicating that it will provide sustained value over time.
Executives can also use demand data to better understand their audience's tastes and preferences, helping them to make informed decisions on what type of content to acquire or produce. For example, in the case of "Helix," we can see that its fans also show affinity for other shows such as "CSI: Miami" and "Doctor Who (2005)," indicating potential crossover opportunities.
Travelability data can also provide insights into how well a show is likely to travel outside its home market and what regions may be worth expanding into. In the case of "Helix," we can see its travelability is okay, indicating potential opportunities for expansion in certain regions.
Demand data also enables executives to make more informed decisions on programming and scheduling. For example, by examining the peak demand times for "Helix," executives can identify the best time to air the show and maximize its audience reach.
Finally, executives can use demand data to conduct competitive benchmarking and assess their show's performance against other titles in the same genre or market. By using this information, executives can identify which shows are worth investing in and improving their own content offering.
In summary, demand data can be used to help executives make more informed content, acquisition, distribution, and programming decisions. The case of "Helix" demonstrates how demand data can be used to assess intrinsic value, quantify audience tastes and preferences, identify opportunities for expansion, make informed scheduling decisions, and conduct competitive analysis. By using demand data, executives can make more informed decisions about their content and position themselves for success in a competitive and ever-changing media landscape.
This is Helix's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Helix travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Helix is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Helix, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for Helix in the United States. We provide our partners with comprehensive TV industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.