The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the world of entertainment, it's crucial to evaluate the demand for a show when making decisions regarding content valuation, acquisition, distribution, and programming. The recent explosion of digital content platforms has made accurate and timely data-driven insights more important than ever before. This is where demand data from Parrot Analytics comes in. As seen in the case of "Henry Danger," let's explore how demand data helps inform executive decision-making:
Content Valuation:
Demand data can help entertainment executives place a monetary value on their content to help them make effective decisions concerning content production, licencing deals, and more. Using Parrot Analytics content valuation, content owners can reliably determine the dollar value contribution of any title, to any platform, in any region. For example, with 22.2 times the audience demand of the average show in the United States over the last 30 days, "Henry Danger" has outstanding demand, which could make it a valuable asset to any content platform looking to appeal to family audiences.
Acquisition Decisions:
Demand data also helps executives make informed acquisition decisions. By examining the top 10 global markets where "Henry Danger" is most in-demand over the last 30 days, executives can identify which areas the show is most popular and adjust their strategy accordingly. For instance, "Henry Danger" is outperforming the demand of the average TV show (1x) in every one of its top 10 markets, which could make it an attractive acquisition target for platforms looking to appeal to global family audiences.
Programming Decisions:
Demand data provides valuable insights which executives can use to aid programming decisions. The fans of "Henry Danger" also like shows such as "Power Rangers," "My Little Pony: Friendship Is Magic" and "The Powerpuff Girls," which indicates that there is a demand for family-friendly programming that features action and adventure. This data could be used to make programming decisions and create a lineup that features complementary titles, which can increase engagement across the rest of the catalog.
Distribution Decisions:
Demand data can inform decisions about which platforms are appropriate for a particular show. For example, "Henry Danger" has outstanding global demand with high travelability that makes it appealing to international platforms. On a rolling year basis, the show's demand is 17.5 times the average title, but over the past 30 days, it has increased to 22.2 times, which suggests that the show is still gaining in popularity. The outstanding demand for this title across different markets means that distribution decisions could be made based on geography and content preferences.
Content executives and other stakeholders in the entertainment sector have much to gain by leveraging the use of demand data to inform their decision-making. By utilizing Parrot Analytics, they can meet the ever-changing demands of the audiences in this hyper-competitive industry. The data on "Henry Danger" demonstrates that demand data can provide crucial insights that enable executives to remain ahead of the curve.
This is Henry Danger's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Henry Danger travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Henry Danger is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Henry Danger, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 3:38 a.m. PST using global tv demand metrics from Parrot Analytics for Henry Danger in the United States. We provide our partners with comprehensive entertainment industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.