The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can benefit greatly from analyzing demand data for TV shows like "Heroes Reborn." The show achieved a good level of audience demand in the United States, landing in the 91.0th percentile in the drama genre. Understanding the show's trajectory of demand over the past 30 days versus the past year is crucial for programming and acquisition decisions.
One way demand data can be useful is in content valuation. Parrot Analytics’ content valuation system utilizes global content demand and supply to reveal the economic value of any title to any platform in any region. Using demand data, television Executives can calculate the potential return on investment (ROI) of a specific title for any given platform. With "Heroes Reborn," executives can assess its value compared to the average show and make content valuation decisions.
Another essential advantage of analyzing demand data is to understand audience taste clusters and genre preferences. Examining the top ten global markets where "Heroes Reborn" is in-demand reveals that it performed better than the average TV show in each of these markets. For instance, the United States is the show's top market, and Italy, where demand is okay, is the second-highest market. By mapping local whitespaces, executives can better understand their audiences and tailor programming, acquisition, or distribution decisions to regional tastes.
Moreover, analyzing the show's demand data can help television executives test scalable concepts. With "Heroes Reborn," executives can answer questions like, "what elements of the story do fans like the most?" "How can upcoming productions be optimized for success?" These insights can help executives prioritize areas for investment, allocate funds effectively, and make informed decisions about what type of content should be acquired or produced.
Finally, momentum, longevity, reach, and franchisability are some of the valuable insights that demand data can provide. With "Heroes Reborn," television executives can assess how effective its marketing campaign is, measure its cultural impact, and identify under-monetized titles. By understanding the show's reach and appeal, executives can make more informed acquisition decisions. Using the measure of travelability can assist in planning global SVOD expansion more effectively. By considering these parameters, television executives can make data-driven decisions that optimize platform performance.
This is Heroes Reborn's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Heroes Reborn travels internationally.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as NBC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Heroes Reborn), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Heroes Reborn, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Heroes Reborn is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Heroes Reborn, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 3:37 a.m. PST using global demand data from Parrot Analytics for Heroes Reborn in the United States. We provide our partners with deep television capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.