The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, content decisions should rely on reliable data metrics that help to make informed decisions and reduce the risks involved in investing in content creation and acquisition. Demand data is one of these metrics, and it can be used to reveal the dollar value contribution of any title, in any region, to any platform. In this article, we will use the analysis of "Hoarders" from the month of March 2024 to explain how the demand data can be used to help make informed content investment and acquisition decisions.
To begin with, "Hoarders" has 10.1 times the audience demand of the average TV show in the United States over the last 30 days. This information can be used to assess the value of this show in terms of content valuation. The show has higher demand than 98.9% of all documentary titles in the United States, which means the documentary genre has a strong demand in general. This may suggest that investing more in this genre of content is worth considering.
Additionally, comparing the performance of "Hoarders" in the last 30 days with its performance on a 1-year rolling basis indicates an increased popularity in the show. Although its peak demand over the course of the entire year was 15.1 times the average, in the last 30 days, it peaked at 12.4 times the average, which shows a 17.8% increase in demand. Its average demand for the rolling year basis was 8.9 times the average title, compared to 10.1 times the title average recorded in the last 30 days, indicating that the show is experiencing a surge in popularity.
The global market analysis shows that "Hoarders" outperforms the demand of the average TV show (1x) in each of the top 10 global markets where it is most in-demand over the last 30 days. The show has outstanding audience demand in the United States, achieving 6.1 times the average demand for TV shows in the US. The show's demand is also good in Canada, Australia, Romania, the Netherlands, the United Kingdom, and Sweden. In Switzerland and Finland, the show's demand is okay, indicating a moderate interest in the show.
Moreover, the Parrot Pulse measures "Hoarders"'s global performance across six dimensions, revealing some important insights. The worldwide audience demand for "Hoarders" is good, while its travelability is poor meaning the show has not garnered as much international demand as its home market. This makes this show better suited for the home market in the United States than any other market. The show has a good momentum, indicating that its pace of growth is okay. However, its franchisability (spin-off potential) is poor, showing that the show has less potential to create spin-offs, and its reach (the number of people expressing demand for a show) is ok.
In summary, Demand data helps the entertainment industry achieve better content investment and acquisition decisions. Demand data empowers the industry with metrics that help to reduce risks involved in investing in content development and acquisition, as well as making better content placement and programming decisions. In the case of "Hoarders," the audience demand analysis showed the popularity of the show in the U.S, which could be leveraged for distribution and marketing to other regions that have shown interest in the show. The show's poor travelability rating may suggest that the show's content may need to be adapted to suit other markets, while its good momentum rating assures its growth.
This is Hoarders's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Hoarders travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular a&e‘s Hoarders is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hoarders, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for Hoarders in the United States. We provide our partners with deep television competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.