The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, leveraging demand data can be a useful tool in making informed content, distribution, programming, and acquisition decisions. Looking at the case of "Horseland," a beloved animated series about a group of young horse riders and their everyday adventures, we can see how demand data can be utilized to make strategic decisions.
First and foremost, demand data can be used to determine the overall value of a series or content library. Parrot Analytics content valuation system, which utilizes demand data, can be used to calculate the economic value of a title to any given platform in any region. Content valuation can help determine how much a platform or network should be willing to spend on acquiring the rights to a title like "Horseland."
Understanding the audience demand of a series can also help make more strategic acquisition decisions. For example, executives can examine the series' trend in audience demand to determine if it is increasing or decreasing in popularity. In the case of "Horseland," we see that demand has decreased in the United States by 36.7% in the last month. This data can be used to inform decisions on whether to continue investing in the show or maybe divert resources to another show that's gaining in popularity.
Demand data can also be used to make distribution decisions. In the case of "Horseland," it has a poor ranking in travelability, which can identify a potential market for international distribution. The global performance of "Horseland" across six dimensions provides a broad perspective of its performance in all markets, and insight into which direction to head regarding future investments in the series.
Demand data can also inform programming decisions, such as understanding which genres are resonating with audiences. For instance, we see that "Horseland" ranks in the 86.1th percentile in the comedy genre in November. This data can help programmers identify trends and decide on which other shows may be worth producing or acquiring.
Lastly, demand data can be used to retain current subscribers and attract new ones. In the case of "Horseland," understanding its audience in the top 10 global markets can give network executives an idea of where to focus their efforts to grow their market share. Looking at the show's audience demand trend over a year and its performance over the last 30 days highlights shifts in demand, both upwards and downwards, that can be used to guide spending and marketing decisions.
In conclusion, demand data can help executives in the entertainment industry make more informed decisions. Understanding audience demand can inform programming, distribution, acquisition, content valuation, and other strategic decisions that help networks maximize their returns.
This is Horseland's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Horseland travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Horseland is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Horseland, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 7:55 a.m. PST using global television demand datasets from Parrot Analytics for Horseland in the United States. We provide our partners with essential content capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.