The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make informed decisions about your content, acquisition, distribution, and programming strategies. One of the ways to do this is to use demand data to gain insights into how your audience is reacting to your content. Here’s a look at how the demand data for "How I Met Your Father" can help you make more informed decisions:
Content Valuation:
"How I Met Your Father" has achieved 19.6 times the audience demand of the average show in the United States over the last 30 days. Compared to its demand over the last 90 days, demand for this show has been increasing recently. This indicates that the show has high value and represents a strategic asset for a streaming platform. Our content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Content valuation can be applied to an individual series or an entire library, meaning that you can start to unbundle the value of content on any streaming service.
Subscriber Acquisition and Retention:
Demand data can also help with decisions concerning subscriber acquisition and retention. "How I Met Your Father" has higher demand than 99.3% of all drama titles in the United States. By knowing this, you can identify which titles you should buy if you want to grow your audience or which titles you should buy if you want to keep your current audience happy.
Release Strategy and Pricing:
Demand data also enables optimal release strategy and pricing. "How I Met Your Father" achieved outstanding audience demand in the United States, Canada, Australia, Netherlands, United Kingdom, Germany, Brazil, Bulgaria, and South Africa. This can help you determine the best release strategy for your specific market.
Platform and Network Fit:
By analyzing the top 10 global markets where "How I Met Your Father" is most in-demand over the last 30 days, you can identify which platforms you should target for distribution of your content. "How I Met Your Father" is most popular in the United States, Canada, Australia, Netherlands, United Kingdom, Germany, Brazil, Bulgaria, and South Africa.
Taste Clusters:
Demand data can also quantify taste clusters. By analyzing which shows fans of "How I Met Your Father" like, such as "Ted Lasso", "Secret Invasion", "Superman & Lois", "Star Trek: Strange New Worlds", "The Blacklist", "It's Always Sunny In Philadelphia", "Tom Clancy's Jack Ryan", "The Last Of Us" and "Family Guy", you can learn more about your current audience and how to attract new subscribers to your SVOD service.
Franchisability:
Demand data can also help in considering the franchisability of a TV show. The Parrot Pulse for "How I Met Your Father" shows that its franchisability (spin-off potential) is good. Therefore, you can consider how you can further monetize IP for this show through spin-offs or franchises.
In conclusion, the demand data for "How I Met Your Father" provides valuable insights into how to make informed content, acquisition, distribution, and programming decisions. From content valuation to franchise potential, demand data gives you a solid foundation to gather insights from your audience to take actions that can help you improve your SVOD service subscription acquisition and retention and grow your audience.
This is How I Met Your Father's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well How I Met Your Father travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s How I Met Your Father is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch How I Met Your Father also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for How I Met Your Father, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Sept. 4, 2023, 2:02 p.m. PST using tv demand datasets from Parrot Analytics for How I Met Your Father in the United States. We provide our partners with deep television series expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.
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