The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions concerning content valuation, acquisition, distribution, and programming. Demand data is an essential tool that can assist in making such decisions, and can help you to determine how your content is performing and how valuable it is. As an example, we can use the US-based TV series titled "Hunter" in March 2024.
First, content valuation can help you determine how much your series is worth and how much you should spend on it. Demand data can enable you to estimate a TV series’ value to a streaming platform over time or the ROI that a specific title will bring for any given platform. The value of exclusivity can also be assessed. For instance, "Hunter" has 3.8 times the audience demand of the average TV show in the United States over the last 30 days, placing it at the top 8.6% of all TV shows in the market. Its recent increase in demand can be used to estimate its value contribution to any platform.
Second, acquisition decisions can be informed by demand data, which allows you to decide which type(s) of content exhibit the best opportunity to acquire or produce. You can also determine which titles should be acquired or how much your content is worth to another streaming platform by leveraging content valuation data. As demand for "Hunter" spiked in late March, 2024 in the United States, it could be a show to consider acquiring.
Furthermore, programming decisions can be guided by information obtained through demand data. You can determine the best release strategy for your content, the genres or elements of existing content fans enjoy the most, and which TV shows will help you to acquire or retain subscribers. You can also quantify taste clusters and identify the most popular genres in your market or on a global scale. In the case of "Hunter", we can see that it ranks at the 91.8th percentile in the drama genre in March in the United States, indicating higher demand than 91.8% of all drama titles in the country.
Distribution decisions can also be informed by demand data. Using demand data, you can map local whitespaces, which can highlight markets where your content could perform well. You can also find new opportunity markets for content distribution and uncover under-monetized titles. Additionally, you can determine the best platforms to target for the distribution of your content. As reported by Parrot Analytics, "Hunter" has performed better relative to the market average in the United States, the United Kingdom, Romania, Lithuania, Australia, South Africa, France, China, and globally.
In conclusion, as an entertainment executive, you need data to make informed decisions. Using content valuation and demand data, you can answer questions such as how much your content is worth, which type(s) of content exhibit the best opportunity for acquisition or production, and what the best release strategies are. Additionally, you can determine the best platforms to target for the distribution of your content, map under-monetized titles or local whitespaces, and quantify taste clusters to improve your programming. All these factors can help your company to make more resourceful and effective decisions, identifying and producing the most sought-after content for today's audience.
This is Hunter's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Hunter travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Hunter.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Hunter from partners like NBC.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Hunter? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Hunter. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hunter), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Hunter, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Hunter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hunter, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for Hunter in the United States. We provide our partners with smart entertainment industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.