The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For TV executives, data-driven decision-making is critical for maximizing the value of their content investments. Parrot Analytics demand data is an unparalleled tool that empowers TV executives to make informed content, acquisition, distribution, and programming decisions. In this context, let's take the example of the Italian reality TV show "Il Collegio."
One of the first insights provided by demand data is the level of demand a title has. In this case, "Il Collegio" has 2.8 times the audience demand compared to the average title in the United States. This data is valuable when it comes to content valuation, as it can reveal the dollar value contribution of a title and aid in the decision of how much to spend on content. It also helps with content acquisition by answering questions such as how much value a title brings to a platform or what type of content exhibits an opportunity to acquire.
Additionally, data on "Il Collegio" points to its downward trajectory in demand over the last 90 days, indicating that TV executives should consider measures to boost audience engagement to maintain demand levels. Meanwhile, the demand for the show spiked during mid-October. Executives could utilize this information to plan the release strategy for future content.
In the case of distribution decisions, the global demand insights are useful. For instance, the data shows that while the demand for "Il Collegio" in Italy is outstanding at 2.8x, its travelability with poor demand outside of Italy is weak. TV executives could investigate the reason for this poor performance and devise strategies to increase international demand. Furthermore, the detailed global market analysis with demand data for individual countries provides insight into regions of focus for expansion or further local content production.
Demand data is also beneficial for programming decisions as it can highlight elements of existing content that fans enjoy the most, potential for future franchise spin-offs, optimal content release strategies, and the effectiveness of marketing campaigns. Longevity data on "Il Collegio" indicates that it has maintained audience demand well over time, signifying an opportunity for acquisition or programming further seasons.
In summary, demand data can help TV executives to understand how much a show is worth, evaluate how a show drives engagement and subscriber acquisition, assess a show's spin-off potential and other opportunities to monetize IP, plan release strategies, and keep track of audience taste and trends. By utilizing demand data, professionals can make informed decisions on programming, acquisitions, and content strategies along with revenue forecast.
Il Collegio's travelability to the United States in the last 30 days is 19%, which means that the audience demand for Il Collegio is 19% of the demand in its country of origin, Italy. Click through to another market to discover how well Il Collegio travels internationally.
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Acquire the best shows from partners such as Rai 2 to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Il Collegio), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Rai 2 by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Rai 2‘s Il Collegio is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Il Collegio, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for Il Collegio in the United States. We provide our partners with extensive television competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.