The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use the exceptional demand data of "Impractical Jokers" in a variety of ways to make informed decisions. Content valuation is an important aspect of any strategic decision, and Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. Thus, the demand data for "Impractical Jokers" can be used in content valuation. Here are some more questions that use the demand data as answers:
1. How can you determine how much to spend on content?
Parrot Analytics' content valuation system is powered by global content demand and supply and can help quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Therefore, the demand data can be used to calculate the ROI that a specific title, like "Impractical Jokers," can bring for any given platform.
2. How can you assess a TV series' ability to drive subscriptions and mitigate churn?
By using the demand data of "Impractical Jokers," you can assess the show's ability to drive subscriptions and mitigate churn. Parrot Analytics' content valuation system is based on region-specific audience demand data, which means you can start unbundling the value of content on any streaming service. Thus, demand data can be used to assess how popular a show is relative to the market average and how popular it is in any other market in the world. In the case of "Impractical Jokers," its popularity is exceptional and ranks at the 99.9th percentile in the reality genre in the United States.
3. How can you optimize the marketing campaign before the premiere?
Demands power Parrot Analytics' affinity analysis, and this analysis can be used to optimize the marketing campaign before the premiere of any TV show, including "Impractical Jokers." Affinity analysis can also help with pre-release marketing. It can determine which TV shows, talent, or brands to partner with to expand the audience and acquire or retain subscribers.
4. How can you compare content against other titles available on the market?
Demand data power Parrot Analytics' competitive benchmarking, which can help compare one title against others available on the market. In the case of "Impractical Jokers," it is compared to other reality TV shows, and its demand is perceived to be higher than 99.9% of all reality titles in the United States.
5. How can you find new opportunity markets for content distribution?
Demand data uncovers under-monetized titles, and this knowledge can be used to find new opportunity markets for content distribution. In the case of "Impractical Jokers," its demand is outstanding in several countries besides the United States, such as the United Kingdom, Canada, Australia, Switzerland, Netherlands, Romania, Germany, and Poland.
Moreover, demand data helps make more informed acquisition decisions, distribution decisions, and programming decisions. Demand enables valuing IP globally, which means that content valuation can be applied to an individual series or an entire library, and this knowledge is instrumental in driving subscriber acquisition and retention. Demand also helps find potential TV shows, genres or concepts that exhibit an opportunity to acquire, produce, and create new content. Additionally, Parrot Analytics' demand data helps map local whitespaces, such as the most popular genres in a specific local market, which is essential to implementing an optimal release strategy and pricing. Finally, Parrot Analytics' travelability analysis provides insights into the TV show's international demand relative to its home market, making global SVOD expansion more viable. In summary, using demand data like that of "Impractical Jokers" is crucial to making strategic decisions across all aspects of the entertainment industry.
This is Impractical Jokers's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Impractical Jokers travels internationally.
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Acquire the best shows from partners such as truTV to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Impractical Jokers), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as truTV by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular truTV‘s Impractical Jokers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Impractical Jokers also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for truTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Impractical Jokers, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using global demand content analytics from Parrot Analytics for Impractical Jokers in the United States. We provide our partners with meaningful television know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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