Industry Applications Platform Insights
TV ratings for Impuros in the United States. Fox Premium TV series


Original TV Network:
Fox Premium
Action and Adventure, Action Thriller
Release type:
IMDB Rating:

Rio de Janeiro, during the 90's. Evandro dreams about becoming a great businessman, but ends up entering the world of crime and making an empire out of his criminal organization.

How well is this TV series doing in the United States?

Last 30 days
< 0.1x Difference from market average below average
Parrot Analytics has found that the audience demand for Impuros is less than one tenth of the demand of the average TV series in the United States in the last 30 days. 24.4% of all shows in this market have this level of demand.
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

How fast is demand for Impuros growing?

Last 30 days
-23.3% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for Impuros to the preceding 30 days: Demand has decreased by -23.3%

How is this TV show trending in the United States?

Last 60 days

The following chart shows a 60-day trend of weekly demand for Impuros compared to the weekly demand of all Action Thriller titles in the United States.

Action and Adventure performance

Last 30 days
12.4% Percentile rank
Impuros ranks at the 12.4th percentile in the Action and Adventure genre. This means Impuros has higher demand than 12.4% of all Action and Adventure titles in the United States
Title position in Action and Adventure

How well is this TV series doing globally vs. its home market?

Last 30 days
2% Travelability to the United States

Impuros's travelability to the United States in the last 30 days is 2%, which means that the audience demand for Impuros is 2% of the demand in its country of origin, Brazil.

How popular is Impuros around the world?

Our TV audience measurement dataset is truly global. Discover how popular Fox Premium‘s Impuros is in any of the following selected markets. Need data for other markets? Contact Us.

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Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fox Premium and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Impuros, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.

This page has been recreated on Feb. 24, 2020, 7:10 p.m. PST, using global demand data from Parrot Analytics.