The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the data around "In Treatment" can be informative in several ways. Firstly, it indicates whether this show is worth acquiring, distributing or investing in. The demand data reveals that the show currently has 3.7 times the audience demand of the average show in the United States and is in the top 8.6% of all TV shows. This suggests that "In Treatment" is a sought-after title, but it also reveals that recent performance has been decreasing.
Secondly, the data can inform programming decisions. The show's peak rank, its audience demand by genre percentile, and the shows that share an audience with "In Treatment" all provide insights into its performance. When comparing the performance of "In Treatment" on a 1 year rolling basis vs the last 30 days, we can see that its popularity is increasing, displaying an increase of 1.0%. This can be used to plan for future programming decisions.
Thirdly, demand data can be used to evaluate the value of content, which is essential for TV series financing companies and talent agencies. The content valuation system offered by Parrot Analytics calculates the dollar value contribution of any title to any platform in any region depending on global content demand and supply. Metrics like demand by genre percentile and audience demand over a year indicate the value of the series to a platform. Additionally, the metadata around the show, which in this case highlights its four seasons over 13 years, can also provide insights into the value of the content as a whole.
Fourthly, demand data can inform marketing strategies. It reveals how effective the current marketing campaign is and how much attention the show is receiving compared to other titles. The global demand data around "In Treatment" highlights that the show's travelability metric is poor, indicating it may not perform as well internationally. However, the data also reveals that the show has good longevity, meaning audience demand for the content has sustained over a prolonged period.
Finally, global demand data helps to answer several specific questions: What shows have similar audiences around the world? Which markets are showing the most interest in the show? What is the average demand for TV shows in a particular market, and how does In Treatment compare? Such insights into global demand patterns help executives make more informed content acquisition, distribution, and production decisions, maximizing the value of the content for the platform.
This is In Treatment's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well In Treatment travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s In Treatment is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for In Treatment, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 29, 2024, 12:50 a.m. PST using global tv demand analytics from Parrot Analytics for In Treatment in the United States. We provide our partners with smart SVOD competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.