The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are various decisions you need to make about your content, and demand data can help you make data-driven decisions. Parrot Analytics’ robust system of immersing global content demand and supply data helps you answer questions that will enable you to make informed content decisions and programming decisions.
One crucial aspect where demand data can help executives is through content valuation. Executives can leverage demand data to answer questions such as how much a show is worth, how much the value of the show is driven by demand for a particular star, or what the baseline value of a title is. With insights on the dollar value contribution of any title, to any platform, and in any region, executives can evaluate and make better decisions on content spending.
Suppose you’re considering an acquisition of a horror anthology series with each episode inspired by holidays such as “Into the Dark.” In that case, demand data can provide insight on the show's performance. You can see that the show has been performing well, achieving 3.8 times the audience demand of the average show in the United States over the last 30 days. It ranks at the 91.9th percentile in the drama genre, meaning the show has higher demand than 91.9% of all drama titles in the United States. Additionally, the show's momentum, the pace of growth, is okay, providing insight into how the content might perform in the future.
Demand data can also inform decisions concerning the supply and demand of content. For instance, you can examine the top 10 global markets where "Into the Dark" is most in-demand over the last 30 days, finding out that the United States is its number one market worldwide. The show achieved good audience demand of 2.0x in the United States. Additionally, you can get insight on what other shows fans are watching that are similar to “Into the Dark,” such as "Flashforward", "In The Dark", and "Carnival Row". This data can help executives understand their audience better and direct them towards supply and demand decisions best.
Demand data can also help executives determine a release strategy and pricing that is optimal. With insights into how demand is increasing or decreasing, executives can determine the best time to release content pieces. By examining the historical trend of the demand, you can forecast how immediately the content will pick up.
Finally, demand data provides insights that help with acquisitions, distribution, and programming decisions. You can evaluate how well a content piece is performing on various platforms, how effective your marketing campaigns are, or identify the best platforms for your content.
In summary, since content is king, demand data's insights can help entertainment executives make informed decisions on content valuation, acquisition, distribution, programming, release strategy, and pricing. Demand data can provide valuable insights into a show's performance and its support to audiences' needs which will guide decisions to drive more extended engagement drive more revenues, subscriptions, and profits for entertainment executives.
This is Into The Dark's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Into The Dark travels internationally.
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Acquire the best shows from partners such as Hulu to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Into The Dark), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Into The Dark is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Into The Dark, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been modified on April 17, 2024, 2:05 p.m. PST using television demand analytics from Parrot Analytics for Into The Dark in the United States. We provide our partners with comprehensive content insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.