The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can aid in making informed content, distribution, programming and acquisition decisions. "Invasion," a science fiction television series by Simon Kinberg and David Weil, provides an excellent example of how Parrot Analytics' demand data can help entertainment executives make informed decisions based on audience demand for a particular show.
Content Valuation: Using demand data, executives can gauge the value of the show and determine how much investment is necessary to acquire or produce the show. By measuring the show's global performance across six dimensions - audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach - executives can make content valuation decisions that yield positive results. For example, "Invasion's" excellent performance across all dimensions indicates that it is an excellent investment for an SVOD or linear network.
Programming decisions: By examining the top 10 global markets where "Invasion" is most in-demand over the last month, executives can make informed programming decisions. With outstanding audience demand in the United States, Brazil, Netherlands, France, Bulgaria, United Kingdom, Canada, China, and Australia, it is evident that demand for the show is significant, making it an excellent choice for programming on channels catering to viewers in these countries.
Production Decisions: Parrot Analytics' demand data helps entertainment executives determine what type(s) of content exhibit opportunities to acquire or produce. By comparing "Invasion's" audience demand with similar shows such as "Loki," "The Wheel Of Time," "Ahsoka," "For All Mankind," "Star Trek: Strange New Worlds," "Monarch: Legacy Of Monsters," "Silo," "Star Trek: Lower Decks" and "Gen V," executives gain insight into what types of programming content to produce or acquire. Moreover, the global performance dimension of the show is a valuable resource to drive location-based production decisions by quantifying where the content is in high demand.
Distribution Decisions: Through audience demand data, entertainment executives can also determine which platforms to target for distribution of their content, thereby increasing the profitability of their content and ensuring that their target audience receives the content. Based on "Invasion's" excellent performance across all platforms, executives can target multiple platforms to distribute the show.
Acquisition Decisions: "Invasion's" increasing audience demand during January in the United States highlights the show's potential as a wonderful acquisition for a streaming platform. By adding the show to their catalog, the platform can offer a wider range of content its current subscribers without compromising on the quality of the show.
Ultimately, leveraging demand data from Parrot Analytics provides entertainment executives with the information they need to make informed content, distribution, programming, and acquisition decisions. By applying the insights from demand data on great shows like "Invasion," decision-makers can acquire, produce, distribute, and program content efficiently, thereby maximizing returns on investments.
This is Invasion's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Invasion travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Apple TV+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Invasion.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Invasion from partners like Apple TV+.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Invasion? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Apple TV+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Apple TV+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Invasion. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Invasion), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Invasion, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Invasion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Invasion, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on Feb. 28, 2024, 1 p.m. PST using global tv demand content analytics from Parrot Analytics for Invasion in the United States. We provide our partners with extensive media industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.