The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, you're likely always looking for ways to make informed content, acquisition, distribution and programming decisions. One way to do this is by leveraging the power of demand data. Here, we will explore how Parrot Analytics’ demand data for "Invincible" in the United States in March 2024 can be used for decision making.
Firstly, looking at the demand insights, we can see that "Invincible" has exceptional demand in the United States, which is its number one market globally. The demand for this TV series is currently 42.9 times the average TV show in the United States, and this demand has been increasing in March. The show achieved the peak rank of #5, which is impressive in such a competitive market. Additionally, "Invincible" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand.
One way that executives can use this data is to inform content valuation. For example, Parrot Analytics’ content valuation system is based on demand data and it can reveal the dollar value contribution of "Invincible" to any platform or region. This data can be used to assess the value of this title to the platform and the business, and to determine pricing strategies.
Demand data can also help inform acquisition and distribution decisions. By understanding the global performance of "Invincible" across dimensions such as travelability and franchisability, entertainment executives can better assess where this show might perform well and be received positively. For example, if you are a content distributor looking for a show to sell globally, this data can help you to pinpoint where the show might travel well. Alternatively, if you are an executive at a TV series financing company, these insights can help you to identify a show with high global demand that could lead to successful franchise opportunities in various markets or regional productions.
Furthermore, by looking at the top 10 shows that fans of Invincible like, executives can identify potential partnerships, collaborations and shows to consider for acquisition or development. This insight can help you better understand your audience and identify additional programming opportunities that appeal to them.
In summary, by leveraging demand data, entertainment executives can make more informed decisions about the content they produce, purchase, distribute, and promote. Parrot Analytics’ demand data provides insights that can be used to inform content valuation, acquisition, distribution, and programming decisions. With millions of data points every day, entertainment executives can trust that our insights are accurate, up-to-date, and reliable.
This is Invincible's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Invincible travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Invincible), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Invincible is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Invincible, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using demand analytics from Parrot Analytics for Invincible in the United States. We provide our partners with deep TV insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.