The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data offers valuable insights that can guide entertainment executives in making more informed decisions about content acquisition, distribution, and programming. Let's examine "Island Life" and how demand data can give insights.
One of the primary applications of demand data is content valuation. It can be used to help entertainment executives answer questions such as how much a show is worth and how much of its value is attributable to different factors, such as cast, location, or genre. For instance, if we look at "Island Life," we can see that it has 3.6 times the audience demand of the average show in the U.S. over the last 30 days. This suggests that the show has a good level of demand. However, compared with its demand over the past 90 days (5.6 times the average), the demand for this show has been decreasing in recent months.
Moreover, executives can use demand data to evaluate the ROI a specific title generates for a given platform. This calculation gives valuable insights into the costs and benefits of acquiring or maintaining specific titles. Demand data can allow determining whether a specific series is a strategic asset, identify baseline values for a title or library and assess the value of exclusivity, among other things.
Demand data also enables entertainment executives to quantitatively assess a TV series' ability to drive subscriptions and mitigate churn. For example, by analyzing the demand for similar shows that have performed well, executives may choose to recommend them to the platform as they may help with audience retention and churn.
Another use for demand data is to inform decisions on programming, supply & demand, and acquisition. By analyzing demand data, entertainment executives can understand which type(s) of content exhibit opportunity to acquire or produce, and which titles should be acquired or produced to meet specific goals, such as growth in the platform's overall audience. Demand data helps executives in competitive benchmarking by comparing content against other titles available in the market and improve their platform strategy according to demand.
Moreover, demand data enables executives to identify under-monetized titles and new opportunity markets for content distribution. Additionally, demand data permits entertainment executives to map local whitespaces, or what genres are resonating most with the current audience to attract new subscribers to the SVOD service.
In summary, entertainment executives can use demand data to answer questions like how to make data-driven content decisions, which platforms to target for content distribution, and how popular a show is relative to the market standard. For example, for "Island Life," executives can see that it has higher demand than 92.6% of all reality titles in the United States, indicating that the show is doing well, but that its demand has decreased over the last 30 days, allowing them to decide what actions to take regarding the show. The insights provided by demand data help executives to optimize content for success, make informed decisions on acquisition and distribution, and increase the chances of monetizing titles.
This is Island Life's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Island Life travels internationally.
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Acquire the best shows from partners such as hgtv to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Island Life), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as hgtv by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular hgtv‘s Island Life is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for hgtv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Island Life, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Property Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using demand metrics from Parrot Analytics for Island Life in the United States. We provide our partners with deep TV know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.