The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it’s important to make informed decisions when it comes to content acquisition and distribution. This is where demand data can be incredibly valuable. Looking at the example of "Istanbullu Gelin", we can see how examining audience demand can provide insights into content valuation and inform strategic decision-making.
Firstly, we can see that demand for "Istanbullu Gelin" in the United States has been good over the last 30 days with 3.1 times the audience demand of the average show in the United States. This provides an initial indication that this show may be a valuable investment for an OTT platform or SVOD platform operating in the US market. The fact that the demand for this show is higher than 94.5% of all romance titles in the United States is further evidence of its popularity within this genre.
It’s also important to look at how demand for a show is changing over time. In the case of "Istanbullu Gelin", we can see that demand has been decreasing recently, although it did achieve significant growth in its rank during January in the United States. The Parrot Pulse score indicates that the show does have good momentum, although reach (the number of people expressing demand for a show) is poor. This tells us that there may be an opportunity to increase the show's reach through targeted marketing or other strategies.
Another important consideration is the show’s travelability, or how popular it is internationally relative to its home market. In the case of "Istanbullu Gelin", demand in the United States was 18% of the demand in its country of origin, Turkey. This indicates that the show may have limited international appeal, although it is still performing above average in many global markets.
Looking at the performance of "Istanbullu Gelin" over a 1 year rolling basis versus the last 30 days can also provide useful insights. We can see that the show has become more popular recently, with a peak demand of 6.3 times the average in the last 30 days compared to 7.6 times the average over the course of the entire year. This indicates that the show may be gaining popularity in the US market.
Finally, we can use demand data to inform content acquisition and distribution decisions. By examining the top 10 global markets where "Istanbullu Gelin" is most in-demand over the last 30 days, we can see that the show is performing well in many markets, including Spain, Germany, and Saudi Arabia. This information could be used to inform distribution strategies and potentially lead to successful content acquisitions in target markets.
Overall, by leveraging demand data, entertainment executives can make more informed content decisions. Examining audience demand can provide insights into content valuation, inform strategic decision-making around content acquisition and distribution, and reveal opportunities for increasing a show’s popularity and reach.
Istanbullu Gelin's travelability to the United States in the last 30 days is 6%, which means that the audience demand for Istanbullu Gelin is 6% of the demand in its country of origin, Turkey. Click through to another market to discover how well Istanbullu Gelin travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Star TV‘s Istanbullu Gelin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Istanbullu Gelin, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for Istanbullu Gelin in the United States. We provide our partners with valuable SVOD know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.