The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be wondering how you can use audience demand data to make more informed decisions about content investments. Let's use "Jackass" as an example. By analyzing audience demand data for the month of January 2024 in the United States, we can provide some insights into how demand data can inform your decision-making process.
One way demand data can be helpful is in content valuation. By understanding the amount of demand a title like "Jackass" is generating in comparison to the average show, you can begin to estimate the economic value of the show to your platform. In this case, "Jackass" has 5.7 times the audience demand of the average show in the United States over the last 30 days, indicating that the show has considerable value. Furthermore, its rank in the reality genre is at the 95.3rd percentile, meaning it has higher demand than 95.3% of all reality titles in the United States. You can use demand data to estimate the potential value of a show to your platform in this way.
Demand data can also be used to track how a title is performing over time. In the case of "Jackass," we can see that demand for the show has been increasing recently, with demand peaking in late January 2024 for the United States, but it dropped in its rank by 225 spots in January. By regularly monitoring demand trends like this, it becomes easier to identify when a show is beginning to lose popularity and needs to be refreshed or replaced.
Demand data can also help with programming decisions. By examining the top 10 global markets where "Jackass" is most in-demand, you can see which regions are the most receptive to the show. This can help identify where to allocate marketing resources and where to prioritize distribution. For example, "Jackass" performs best in the United States and the United Kingdom. The show may warrant additional promotion in those markets to retain existing audiences and potentially attract new ones.
When deciding on content acquisitions, analysis of audience demand data can provide useful insights as well. By analyzing which other shows audiences that like "Jackass" also enjoy, you may find additional content to acquire that serves similar audiences. In the case of "Jackass," fans also enjoy "The Mandalorian," "Rick And Morty," and other comedy-driven shows; therefore, you may want to look into acquiring other similar titles in the same genre.
Finally, when considering distribution decisions or whether to create spin-off content, you can use audience demand data to evaluate the performance of content across different regions, as well as the long-term potential for a show to maintain its popularity. For "Jackass," its travelability, franchisability (spin-off potential), and reach are all rated as okay, indicating that while the show may not be suitable for every market, it does have the potential to be successfully distributed in multiple regions.
Overall, by harnessing the power of audience demand data, entertainment executives can gain valuable insights into content performance and make more informed decisions. From content valuation, programming decisions, and content acquisition and distribution strategies, audience demand data is a powerful tool for driving success in the entertainment industry.
This is Jackass's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Jackass travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jackass, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Extreme Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 8:47 p.m. PST using global demand analytics from Parrot Analytics for Jackass in the United States. We provide our partners with extensive entertainment industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.