The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data has numerous applications in helping entertainment executives make informed decisions in content, acquisition, distribution, and programming. The case of "Jay Leno's Garage" for the month of March 2024 in the United States is used to demonstrate the potential insights that can be gained from analyzing demand data.
Content Valuation:
Content valuation determines how much a show is worth to a streaming platform. Using demand data, executives can estimate a show's market value, identify the value of a content library, and quantify market-specific marginal revenue contributions. Based on the audience demand for "Jay Leno's Garage" over the past 30 days and compared to other TV shows in the United States, its demand score is 8.7 times higher than the average show. This suggests that the show is an asset to any platform, considering only 2.7% of all TV series achieve this level of demand. Parrot Analytics' content valuation system, powered by global demand and supply, can quantify the dollar value attribution of a single title to any platform in any region, which can aid in determining how much to spend on content.
Programming Decisions:
Demand data can help entertainment executives make informed programming decisions by revealing insights into audience preferences and interests. Based on the top 10 global markets where "Jay Leno's Garage" is most in-demand over the last 30 days, it reveals that the United States is the show's top market globally. "Jay Leno's Garage" outperformed the demand of the average TV series in each of these markets. In the Netherlands, the show achieved a good audience demand. Meanwhile, demand for the show in Norway, Canada, Russia, and the United Kingdom is okay, and in India, Australia, and worldwide, it is okay. This information can help executives understand where to focus their resources to optimize the reach of their shows.
Acquisition and Distribution Decisions:
Demand data can help executives make informed decisions regarding content acquisition and distribution. For instance, they can quantify the ROI of a specific title, assess a TV series' ability to drive subscriptions, and reduce churn. Audience demand for "Jay Leno's Garage" has decreased by 31.5% in the United States during March compared to its demand over the last 90 days. Moreover, it decreased in its rank by 342 spots in March. This suggests that although the show performs well, executives may need to consider ways to retain audience attention and mitigate churn. Understanding the audience's taste clusters and identifying whitespace in the market that offers opportunities for new content development can help executives make better acquisition choices.
Marketing Decisions:
Demand data can help entertainment executives optimize their pre-release marketing campaigns for their TV series. Parrot Pulse for "Jay Leno's Garage" reveals that its momentum, the pace of its growth, is good, and its franchisability, called spin-off potential, is okay, suggesting that it has room to expand beyond the current show. Executives can analyze the demand data for similar shows that the audience enjoys to identify more effective promotional strategies, optimize release and pricing strategies, and evaluate the comparative performance of a series with others in the market or genre.
In conclusion, by using demand data in valuing content, understanding audience preferences and interests, making informed acquisition and distribution decisions, and optimizing pre-release marketing campaigns, entertainment executives can make strategic and informed decisions that maximize their investment and improve engagement with their streaming platforms.
This is Jay Leno's Garage's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Jay Leno's Garage travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CNBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jay Leno's Garage, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Motoring Sports), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 17, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for Jay Leno's Garage in the United States. We provide our partners with smart TV industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.