The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is critical to stay up-to-date on the performance of your TV series in the market. One of the best ways to do that is by using demand data. In this article, we will analyze "Jersey Shore: Family Vacation" to demonstrate how demand data can be used to make more informed content, acquisition, distribution, and programming decisions.
To begin with, the demand for "Jersey Shore: Family Vacation" is outstanding in the United States, with 27.6 times the audience demand of the average show over the last 30 days. This is a great indication that the show has high value and potential for generating revenue for your platform. Additionally, this show has been increasing in demand recently, which means it is resonating well with audiences.
As an executive, it is essential to know the show's rank and percentile within its genre. For "Jersey Shore: Family Vacation," the show achieved the peak rank of #23 in the United States, and it ranks in the 99.9th percentile in the reality genre, which means it has higher demand than 99.9% of all reality titles in the United States.
By analyzing what other shows the fans of "Jersey Shore: Family Vacation" are interested in, you can start to identify trends and opportunities for content acquisition and production. In the case of "Jersey Shore: Family Vacation," fans also like "Futurama," "Comedians In Cars Getting Coffee," and "Project Runway." This information can inspire new ideas for content creation and development that you can use to appeal to fans of the show.
Staying updated on the show's momentum and longevity is also critical for content decisions. The momentum of "Jersey Shore: Family Vacation" is considered outstanding, meaning it is growing significantly, while its longevity is considered good, indicating that it maintains a level of audience demand over time. This indicates that this show is an asset that can continue to generate viewership, which makes it an excellent investment for any platform.
In addition, the Parrot Pulse measure provides an independent measure of the show's global performance. For "Jersey Shore: Family Vacation," the worldwide audience demand is considered outstanding, and its travelability, measuring international demand relative to its home market, is good. Its franchisability, measuring spin-off potential, and reach are good. Understanding these metrics can help you make more informed decisions on how to market the show globally.
Knowing the top 10 global markets where "Jersey Shore: Family Vacation" is most in-demand over the last 30 days can also provide useful insights for content and distribution decisions. "Jersey Shore: Family Vacation" has outstanding audience demand, with 14.0x in the United States. It also performs well in Canada, Australia, the Netherlands, and the United Kingdom, all of which have outstanding demand.
Lastly, it is essential to compare the show's performance on a rolling year basis versus the last 30 days to identify any shifts in audience demand. The show's average demand on a rolling year basis was 16.7 times the average title, compared to 27.6 times the title average for the last 30 days, indicating an increase in popularity.
In conclusion, demand data can provide entertainment executives with valuable insights into the performance of their TV series in the market. For "Jersey Shore: Family Vacation," demand data emphasizes the show's high value and appeal to audiences. By examining the show's rank, percentile, momentum, longevity, and Parrot Pulse, executives can make more informed decisions on content, acquisition, distribution, and programming strategies for this show.
This is Jersey Shore: Family Vacation's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Jersey Shore: Family Vacation travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Jersey Shore: Family Vacation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jersey Shore: Family Vacation, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on Sept. 11, 2023, 9:31 p.m. PST using analytics from Parrot Analytics for Jersey Shore: Family Vacation in the United States. We provide our partners with deep SVOD know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.