The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, you can use demand data to inform your content acquisition and distribution decisions effectively. By analyzing the demand data for "Jimmy Kimmel Live," you can gain insights to help with content valuation and programming decisions and understand its potential to drive subscriptions and mitigate churn.
Demand data allows you to answer questions like: What is the value of "Jimmy Kimmel Live" to my platform? How much is the show worth? How has the demand been changing in recent months? How popular is the show in the US and globally? Which elements of the show do viewers like the most? What are the top 10 areas of the world where the show exceeds the average demand, and what does this indicate?
As per the analysis, "Jimmy Kimmel Live" is consistently in high demand. With 28.9 times the audience demand of the average show in the United States over the last 30 days, only 2.7% of all TV shows have this level of demand, making the show an economic strategic asset. Travelability is outstanding, indicating excellent potential for international distribution.
To retain and grow your subscriber base, you'll need to acquire or produce titles that generate demand, keeping your current audience happy and attracting new audiences at the same time. Demand data can reveal the preferences and tastes of your current audience, and you can leverage the insights from data to predict demand patterns in new and existing markets.
Using the demand data, you can identify the shows your audience likes to watch, segment the viewership data by demographics, geography, and special interests, and optimize content placement and the show's release schedule. Demand analysis is the key to understanding how to maximize the long-term value of a TV series, whether old or new.
In conclusion, with demand data, entertainment executives can make content decisions that will lead to successful acquisition, distribution, and programming strategies. By relying on Parrot Analytics' global content demand and supply database, executives can accurately value content and assess the viewership potential of new and existing TV series. As such, demand data services have become a critical tool for understanding the increasingly complex and competitive content industry.
This is Jimmy Kimmel Live's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Jimmy Kimmel Live travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ABC‘s Jimmy Kimmel Live is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jimmy Kimmel Live, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been changed on Dec. 9, 2023, 1:01 p.m. PST using tv demand datasets from Parrot Analytics for Jimmy Kimmel Live in the United States. We provide our partners with valuable subscription-video-on-demand workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.