The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is key to making informed content decisions. Using the example of "Joe Pera Talks With You", demand data can provide invaluable insights that can help in making content, distribution, programming, and acquisition decisions.
One way demand data can be used is in content valuation. Using Parrot Analytics' content valuation system, the dollar value contribution of any title, to any platform, in any region can be revealed. The demand for "Joe Pera Talks With You" is good, and analyzing demand data can help map local white spaces to see what genres are resonating most with local audiences. This can also help to estimate cannibalization of audiences if a title is available on multiple services.
Demand data also helps with decisions concerning supply and demand. For instance, it can help identify the types of content that exhibit opportunities to acquire or produce, as well as answer questions like "how popular is my show in this market or any other market in the world?"
The performance of "Joe Pera Talks With You" can be assessed using demand data. For instance, demand for the show has been decreasing recently in the United States. On the other hand, demand spiked in mid-February in the US, and analyzing the top 10 global markets where the show is most in-demand over the last 30 days reveals that the show outperforms the demand for the average TV show in each of these markets.
Demand data can also power Parrot Analytics' affinity analysis, which uncovers what TV shows, talent, or brand can help to expand an audience. In the case of "Joe Pera Talks With You", audience demand data can reveal what other shows fans of the show like, such as "RuPaul's Drag Race", "Steven Universe: Future", and "Bob's Burgers".
In conclusion, understanding audience demand using demand data is crucial for entertainment executives to make informed content, distribution, programming, and acquisition decisions. With its global content demand and supply, Parrot Analytics' content valuation system and demand measurement tools provide a powerful framework for such decision-making processes.
This is Joe Pera Talks With You's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Joe Pera Talks With You travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Joe Pera Talks With You is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Joe Pera Talks With You, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Satire), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 7:56 a.m. PST using tv demand data from Parrot Analytics for Joe Pera Talks With You in the United States. We provide our partners with deep television industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.