The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are always looking for ways to make more informed content, acquisition, distribution, and programming decisions. One of the best tools for this is demand data. In the case of "Judy Justice," we can see how demand insights can help you make better decisions as follows:
1. Content Valuation - Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. By analyzing the demand data for "Judy Justice," you can determine how much it's worth and how much of its value is being driven by demand for Judge Judy herself.
2. Franchiseability - Momentum in audience demand for "Judy Justice" is outstanding. This means that the show is still picking up speed and is likely to have spin-off opportunities in the future. By examining how the audience demand is maintained over time, you can better assess whether the show has spin-off potential or not.
3. Reach - Although "Judy Justice" has a dedicated audience, its reach is poor, which means that it may not attract new subscribers to a platform. Understanding the show's reach can help you determine whether you should invest in it or not.
4. Subscriber Acquisition and Retention - You can leverage demand data to understand which titles to buy to acquire and retain subscribers. In the case of "Judy Justice," you can see which other shows its fans are also watching, and use this information to promote the show to them. Additionally, you can see how the audience demand for "Judy Justice" has decreased during March in the United States by 13.3%. This information will help you gauge the show's popularity and determine how to retain its audience.
5. Travelability - Demand data can help you understand which shows have international appeal. For "Judy Justice," the show's travelability is poor, which means it may not perform well in other markets. Still, demand in Australia is very good, and the show could be marketed to reach a larger international audience in other markets where it performs okay.
6. Competitive Benchmarking - By examining demand insights, you can compare the popularity of "Judy Justice" against other reality shows in the United States. With demand in the 94.3 percentile for its genre, the show is doing very well and can be compared to others in the genre.
7. Programming Decisions - You can also leverage demand data to determine programming strategies and how to release titles to maximize their reach. Analyzing the spike in demand for "Judy Justice" in late March 2024 will inform the programming team about the best release strategy.
Overall, demand data is a powerful tool for TV executives to make more informed content and programming decisions. In the case of "Judy Justice," the demand insights provide a compelling picture of the show's trajectory, its international potential, and how to retain its audience over time.
This is Judy Justice's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Judy Justice travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Judy Justice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Judy Justice also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Judy Justice, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for Judy Justice in the United States. We provide our partners with extensive content know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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