The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, analyzing demand data is essential to make better content, acquisition, distribution, and programming decisions. The example of "Jury Duty" provides us with several insights into how demand data works and what benefits it can offer.
Content Valuation - Understanding how in-demand a particular show is how content valuation works. Parrot Analytics' content valuation system analyzes global content demand and supply to give you an accurate estimate of your content's worth. For example, "Jury Duty" has an outstanding audience demand rating of 12.5 times the average show in the United States over the last 30 days. This indicates that "Jury Duty" is valuable content that could potentially drive engagement across the rest of the catalog.
Programming Decisions - Analyzing the demand data of a show can lead to better programming decisions. The demand data of "Jury Duty" indicates that it ranks at the 97.3 percentile in the comedy genre, implying that it has higher demand than 97.3 percent of all comedy titles in the United States. This suggests that there is a great opportunity for comedy-related programming, which could attract and retain the viewers' attention.
Acquisition Decisions - Demand data is also very crucial in making acquisition decisions. For example, executives can use demand data for shows like "Jury Duty" to determine which markets show the highest demand for the product. By looking at the top 10 global markets where "Jury Duty" is most in-demand, executives can decide which regions they want to acquire the rights for and how much they should spend on them.
Distribution Decisions - Parrot Analytics' data can inform the decision-makers about the demand for a show or in which region a show would be popular, and this could impact distribution decisions. For instance, as the demand spikes in late August 2023 in the United States, the show distributors could focus on increasing distribution in the region.
Longevity - Parrot Analytics measures demand dimensions and offers insight into longevity. The longevity dimension reveals how well a show can maintain audience demand over time. The case of "Jury Duty" shows that the show's longevity is outstanding, meaning the demand level has been consistently high.
The data that can be gained from demand analyses, such as that showcased by "Jury Duty," yields practical and useful insights that are essential for an entertainment executive's decision-making process. With Parrot Analytics' demand data, execs can better understand the content landscape, make informed decisions on acquisitions, create more effective content for their target audience, and prioritize markets to distribute content.
This is Jury Duty's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Jury Duty travels internationally.
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Acquire the best shows from partners such as Freevee to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Jury Duty), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Freevee‘s Jury Duty is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Freevee and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jury Duty, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Sept. 4, 2023, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for Jury Duty in the United States. We provide our partners with meaningful television capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.