The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial for making informed decisions about content valuation, acquisition, distribution, and programming. Parrot Analytics' demand data for "Justified: City Primeval" in August 2023 in the United States provides valuable insights for such decision-making.
Using Parrot Analytics' content valuation system powered by global content demand and supply, executives can answer questions such as how much a series is worth, how much of its value is driven by demand for a star, and how a series performs as an acquisition-driving or churn-reducing title. In this case, we can see that "Justified: City Primeval" has exceptional demand, 24.2 times the audience demand of the average title in the United States in the last 30 days, indicating significant economic value.
The data also shows that the show's demand is increasing and peaked in late August, indicating a potential opportunity to invest in the show's further development. Moreover, executives can use demand data to inform programming decisions such as release strategy and pricing. In the case of "Justified: City Primeval," the show's demand data indicates potential for successful international distribution (measured by travelability), franchise spin-offs, and audience retention/growth.
Executives can also use demand data to evaluate which genres are popular with audiences in various markets and optimize their marketing campaigns. Additional metadata, such as the show's premiere date, timeline, and status, can provide context for executives to assess the momentum and longevity of the show's performance relative to other titles in their portfolios.
Lastly, analysis of the top global markets for "Justified: City Primeval" shows outstanding demand for the show in each market. This information can be useful for informed acquisition and distribution decisions aimed at maximizing audience reach and growth. In summary, demand data provides entertainment executives with an invaluable tool for making informed decisions about content valuation, acquisition, distribution, and programming.
This is Justified: City Primeval's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Justified: City Primeval travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Justified: City Primeval), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Justified: City Primeval is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Justified: City Primeval, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on Sept. 4, 2023, 2 p.m. PST using global tv demand analytics from Parrot Analytics for Justified: City Primeval in the United States. We provide our partners with far-reaching TV industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.