The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're a TV executive, understanding the demand for content is crucial for making informed content, acquisition, distribution, and programming decisions. Looking at the case of "Kasouken No Onna," we can gain an understanding of how demand data can be used.
Firstly, we see that "Kasouken No Onna" has good demand in the United States, with 2.9 times the audience demand of the average show in the country over the last 30 days. This information can be useful for SVOD platforms or TV networks who are considering acquiring or licensing the show. Importantly, the upward trend in demand offers an added incentive for these platforms to invest in the show as it shows potential for future growth.
Secondly, we can observe from the metadata that the show has been on air since 1999. Despite this, it still exhibits strong demand and longevity with outstanding audience demand maintained over time. Knowledge of how well a show can maintain its audience demand is vital for content distributors or TV production companies that seek to monetize their content and sustain revenue from that content over an extended period.
Thirdly, we can see that "Kasouken No Onna" has a good following within the drama genre, with higher demand in the United States compared to across the rest of the world. Understanding audience taste clusters can help networks, studios, and agencies to identify gaps and opportunities for new content.
Fourthly, global performance measurements such as travelability, momentum, franchisability, and reach also provide different insights. As an example, "Kasouken No Onna" may not have much potential for spin-offs or franchises, which could impact its content valuation.
Lastly, there is information available about the show's audience, for example, which other shows fans of "Kasouken No Onna" like. This information can be useful for determining similar content to produce, acquire or source. It also can be used to make marketing decisions about potential celebrity endorsements or partnerships.
All this demonstrates how demand data can be leveraged by TV executives to make informed strategic decisions about their content library, audience acquisition, and retention strategy, international expansion plans, and managing potential cannibalization of audiences if a title is available on multiple services. Importantly, robust audience demand data can help quantify the economic value of content, enabling executives to make more informed decisions about cash flows, profit margins, and return on investment.
Kasouken No Onna (科捜研の女)'s travelability to the United States in the last 30 days is 37%, which means that the audience demand for Kasouken No Onna (科捜研の女) is 37% of the demand in its country of origin, Japan. Click through to another market to discover how well Kasouken No Onna (科捜研の女) travels internationally.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. TV Asahi, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as TV Asahi to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kasouken No Onna (科捜研の女)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Asahi by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Kasouken No Onna (科捜研の女), including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Asahi‘s Kasouken No Onna (科捜研の女) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Asahi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kasouken No Onna (科捜研の女), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for Kasouken No Onna (科捜研の女) in the United States. We provide our partners with deep subscription-video-on-demand competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.