The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive or any other entertainment executive, insights from demand data on shows such as "Kin (2021)" can help make more informed decisions on acquisition, distribution, and programming of content. Here are some of the questions that demand data on "Kin (2021)" can answer and how executives can make use of the insights:
Content Valuation:
- What is the value of "Kin (2021)" to a platform over time?
Using demand data, executives can quantify the economic value of "Kin (2021)" and other titles. The Parrot Analytics content valuation system, which is based on demand data, can reveal the dollar value contribution of any title to a platform in any region. With 6.8 times the audience demand of the average show in the US over the last 30 days, "Kin (2021)" has good demand and is more valuable than the average title.
Programming Decisions:
- How popular is "Kin (2021)" relative to the market average?
"Kin (2021)" has 6.8 times the audience demand of the average show in the United States over the last 30 days. This means it has higher audience appeal than most shows and should be considered for programming decisions.
- What shows do fans of "Kin (2021)" also like?
Along with popular shows such as "Ted Lasso," "True Detective," and "Fargo," demand data reveals that fans of "Kin (2021)" have an affinity for "House Of The Dragon" and "Foundation". Executives can use this information to create recommendations or improve the targeting of marketing campaigns.
- How can "Kin (2021)" be optimized for success?
By identifying which elements of the show fans like the most, executives can optimize the upcoming production to improve the show's success.
Acquisition Decisions:
- What type(s) of content exhibit opportunity to acquire or produce?
Demand data reveals that "Kin (2021)" has strong demand and outperforms the average TV show in each of the top ten global markets where it is most in-demand. Executives can use such information to identify content that has a potential to perform well in existing and upcoming markets.
- What is the value of "Kin (2021)" to another streaming platform?
Executives can estimate the value of "Kin (2021)" to another streaming platform using demand data, which reflects the interest and enthusiasm of viewers.
Distribution Decisions:
- Which platforms should "Kin (2021)" target for distribution?
By examining the top 10 global markets where "Kin (2021)" is most in-demand over the last 30 days, executives can determine which countries show the most interest and enthusiasm in the show. In the case of "Kin (2021)", the United Kingdom shows outstanding audience demand, suggesting that the show would perform well in that market.
- What is the best release strategy for "Kin (2021)"?
Demand data shows that "Kin (2021)" had a demand spike in late February 2024 in the United States. This knowledge can be used to determine the best release strategy and timing.
In conclusion, demand data provides insightful information that executives can use to make informed decisions on acquisition, distribution, and programming of content. By using data-backed insights on a show like "Kin (2021)", executives can make decisions that align with their goals and maximize the potential for success.
Kin (2021)'s travelability to the United States in the last 30 days is 111%, which means that the audience demand for Kin (2021) is 111% of the demand in its country of origin, Ireland. Click through to another market to discover how well Kin (2021) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC+‘s Kin (2021) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kin (2021), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 3:37 a.m. PST using demand metrics from Parrot Analytics for Kin (2021) in the United States. We provide our partners with valuable content know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.