The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are always on the lookout for promising TV series. By analyzing the demand data for the TV series “Krapopolis” in the United States during February 2024, you can learn how demand data helps inform your decisions around content valuation, programming, acquisition, and distribution.
Content Valuation:
Using the Parrot Analytics content valuation system, you can leverage demand data to determine the dollar value contribution of any title, to any platform, in any region. The system reveals the economic value of a TV series, its library, or a specific episode, as well as the show's performance in five key dimensions – momentum, reach, travelability, franchisability, and longevity.
"Krapopolis" has outstanding demand in the United States on a 30-day basis, with 15.7 times audience demand higher than the average show in the US. This suggests that the show has a good commercial value for the streamers or network. However, the show's demand in the US has decreased by 6.8% over the course of February 2024, indicating a need to analyze the trend in demand, to understand the factors driving the show's decreased popularity. Additionally, the show’s high rankings and global success can contribute to the valuation of the content, indicating the show’s potential to drive engagement and revenue for the platform.
Programming Decisions:
Analyzing the demand for "Krapopolis" can also help you make programming decisions. Out of all comedy titles in the United States, "Krapopolis" has higher demand than 98.2% of them, which means the show belongs in the comedy genre. The pulse score for "Krapopolis" reveals the show's exceptional momentum and good longevity, indicating the TV series can continue attracting viewers and remain a popular show. The peak rank achieved by "Krapopolis" is #273, so it is important to analyze the show's rank behavior to make better decisions on programming and scheduling.
Acquisition and Distribution:
By examining the top 10 global markets where "Krapopolis" is most in-demand over the last 30 days, you can gauge where the demand gap is and better understand the show's reachability across different markets. The demand data reveals that the United States has the highest audience demand for "Krapopolis", with an outstanding 10.5 times demand higher than the average TV show within the country. As for global demand, in addition to the US, "Krapopolis" also shows outstanding demand in the UK, Netherlands, Australia, Switzerland, and Sweden. This means that streaming platforms, TV series financing companies, or pay TV networks looking to expand their content offerings globally, can focus on these markets to acquire or distribute "Krapopolis."
In conclusion, as a TV executive, using demand data analytics on "Krapopolis" can help inform your decisions on content valuation, programming, acquisition, and distribution. By examining data over a 30-day period, you can determine whether a show's popularity is growing or declining and decipher which global markets are ideal for acquisition and distribution. Additionally, the demand data can help you understand the show's most dedicated fans and which genres are resonating with audiences, further aiding in valuable programming decisions.
This is Krapopolis's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Krapopolis travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Krapopolis is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Krapopolis, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 3:35 a.m. PST using tv demand datasets from Parrot Analytics for Krapopolis in the United States. We provide our partners with far-reaching SVOD expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.