The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help make informed decisions about content acquisition, distribution, and programming. An example of this is the reality show "La Casa De Los Famosos". By analyzing demand data for the show, executives can gain valuable insights into the show's popularity, trend, and global appeal.
One of the first insights that can be gained from the show's demand data is that it has a good demand level, 5.3 times the average show in the United States over the last 30 days. By using demand data to assess the popularity of the show, an executive can better understand its appeal and popularity with audiences.
The show's rise in demand over the last month also highlights that demand data is useful for identifying trends and allowing executives to capitalize on a show's growing popularity. The show's peak rank of #1260 in the United States shows that it has room for growth and its position in the reality genre is high, higher than 94.8% of all reality shows in the US.
Another valuable insight gained from demand data is the show's international appeal. "La Casa De Los Famosos" performance in the top 10 global markets shows it outperforms the demand of the average TV show in each of these markets. This information can help executives make decisions on acquisitions and distribution deals, including whether to invest in distribution in those markets.
Executives can also use demand data to assess the show's potential longevity. Although the Parrot Pulse shows its longevity to be poor since audience demand is not maintained over time, executives can use this information to gauge how well a show will hold the audience's attention and plan accordingly.
Using the right data insights products, executives can use demand data to help with competitive benchmarking, subscriber retention, valuation, and acquisition. By tracking how audience demand for particular genres and shows change over time, executives can identify gaps in the market and tailor their programming decisions to better fit audience preferences.
In conclusion, Entertainment executives can use Parrot Analytics demand data to better understand the popularity of a show at the moment, how effective their marketing campaigns are, and what potential global reach the show has. This information can help executives make more informed decisions about distribution, acquisition, and programming, among other strategic decisions.
This is La Casa De Los Famosos's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well La Casa De Los Famosos travels internationally.
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Acquire the best shows from partners such as Telemundo to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Casa De Los Famosos), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Telemundo by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Telemundo‘s La Casa De Los Famosos is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telemundo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Casa De Los Famosos, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for La Casa De Los Famosos in the United States. We provide our partners with far-reaching TV analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.