The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many strategic decisions you have to make to ensure the success of your platform, network, or studio. These decisions include content valuation, acquisition, distribution, programming, franchising, marketing, and many more. To make these decisions, you need accurate and insightful data that can inform your choices. That's where demand data comes in – it can help you make more informed decisions by providing a robust and comprehensive understanding of the audience's preferences and behaviors.
The recent performance of "La Familia P. Luche" in the United States highlights some of the ways demand data can be used to inform content, acquisition, distribution, and programming decisions. For example:
1. Content Valuation: Demand data can help determine how much a title is worth. By using Parrot Analytics content valuation system based on demand data, you can reveal the dollar value contribution of any title to any platform in any region. For "La Familia P. Luche," its demand is good, with 4.8 times the audience demand of the average show in the United States over the last 30 days. Its demand data for the last 90 days shows a decreasing trend, which can help in valuing the content's potential for future profitability.
2. Acquisition: Demand data can help with decisions concerning supply and demand, informing which type(s) of content exhibit an opportunity to acquire or produce. For "La Familia P. Luche," which ranks at the 90.8th percentile among all comedy titles in the United States, the demand data shows that audiences prefer family-oriented sitcoms.
3. Distribution: Demand data enables you to map local whitespaces and identify the most popular genres in each market. By comparing the performance of "La Familia P. Luche" in the top 10 global markets, you can pinpoint where the show is most in-demand. Mexico, the show's country of origin, is the number one market globally, with outstanding audience demand of 7.5x, followed by Peru, where demand is good. With this insight, you can optimize distribution strategies to leverage the show's strengths in specific regions and drive growth.
4. Programming: Demand data informs programming decisions, such as which titles should be bought to keep the current audience happy or to grow it. For "La Familia P. Luche," the recent increase of 18.3% in demand during February in the United States suggests that audiences still enjoy the show, making it a valuable asset for the programming lineup. This insight can help in programming decisions by considering when to air "La Familia P. Luche" again, or potentially investing in a reboot of the show.
5. Franchisability: The demand data shows that the potential to franchise "La Familia P. Luche" is poor. However, it's important to note that demand data can also help in identifying opportunities to monetize IP for other shows, as well as spin-offs or franchises for other titles.
In conclusion, demand data is a powerful tool that can be used to inform a wide range of strategic decisions across the entertainment industry. The recent demand performance of "La Familia P. Luche" in the United States highlights some of the critical questions that demand data can answer and how it can inform content valuation, acquisition, distribution, programming, and franchising decisions. Harnessing the power of demand data and insights can help entertainment executives make more informed decisions, optimize their content offerings, and build thriving businesses.
La Familia P. Luche's travelability to the United States in the last 30 days is 31%, which means that the audience demand for La Familia P. Luche is 31% of the demand in its country of origin, Mexico. Click through to another market to discover how well La Familia P. Luche travels internationally.
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Acquire the best shows from partners such as Las Estrellas to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Familia P. Luche), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Las Estrellas by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Las Estrellas‘s La Familia P. Luche is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Familia P. Luche, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 8:47 p.m. PST using tv demand datasets from Parrot Analytics for La Familia P. Luche in the United States. We provide our partners with essential TV capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.