The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use the demand data analysis of "La To Vegas" to make more informed content, acquisition, distribution, or programming decisions for your platform.
One way you can use demand data for making content decisions is by using content valuation. Content valuation uses demand data to help determine how much a series's worth, use of star talent, cannibalization of audiences when available on multiple services, strategic asset value for a streaming platform, ROI, and ability to attract or retain subscribers. By understanding a show's value, you can prioritize its development and distribution or make strategic acquisition decisions. In the case of "La To Vegas," the show had a good level of demand with a peak rank of #2235 in the United States, while its demand has been decreasing recently, indicating that you'd either need to re-energize the show's audience or consider it for acquisition at a lower cost.
Another way to use demand data for content decisions is understanding which genres and shows are resonating with your audience. For example, you can use "La To Vegas" fans' favourite shows such as "Imaginary Mary" and "Living Biblically" to contextualize preferences in the US comedy genre. You can also use demand data to uncover opportunities for concept testing, identifying underserved genres and untapped markets via local whitespace mapping, and measuring the effectiveness of a show’s marketing campaigns before premier.
When it comes to making acquisition decisions, demand data can be used to accurately assess the dollar value of content; you will have a clearer understanding of the marginal revenue contribution of content to any platform, what types of content exhibit the opportunity to acquire or produce, and which content is mostly likely to appeal and interest your platform's target audience. By using demand data to determine the value of content, you can negotiate accurately with potential sellers, allowing you to make strategic decisions and acquire content that aligns with your platform’s audience preferences and desires. When looking at "La To Vegas, " you can see that it performs well in the US, but less so internationally, which allows you to acquire it at a lower cost, making it a strategic purchase for your platform.
Demand data can also help you make distribution decisions by understanding which platform will be best for your content. You can use demand data to see which platforms you should target for distribution, which can help you maximize revenue. In the case of "La To Vegas," for example, if the demand in Singapore is good, your platform may consider licensing the show for its Singapore audience.
In summary, understanding the audience demand for content and how it influences performance across different dimensions such as travelability, momentum, longevity, franchisability, and reach can help entertainment executives make informed decisions about content valuation, acquisition, distribution, and programming decisions. By leveraging demand data, executives can make strategic decisions for their platform and ensure that their content appeals and retains viewership to maximize revenue.
This is La To Vegas's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well La To Vegas travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s La To Vegas is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La To Vegas, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global television demand datasets from Parrot Analytics for La To Vegas in the United States. We provide our partners with essential television industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.