The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are constantly making strategic decisions for your platform or network. Making informed decisions requires the understanding of audience demand allowing for a deeper understanding of the value of any given title. Through the analysis of "Laramie" for the month of February 2024 in the United States, it is evident how demand data can help make more informed decisions for content valuation, acquisition decisions, distribution, and programming.
Demand data is a valuable tool for content valuation. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. By analyzing the demand of "Laramie," it is clear that it is above average in demand, with demand three times higher than average. This provides additional context for pricing a show or determining its overall value for a platform.
Demand data can also help identify audience tastes, leading to better acquisition decisions. For instance, analyzing shows similar to "Laramie," such as "Tales Of Wells Fargo" and "Rawhide," allows a platform to understand the type of western content viewers are interested in.
Demand data can also inform distribution decisions in international markets. Based on the six dimensions provided by the Parrot Pulse for "Laramie," travelability ranks poorly. In light of that, an informed decision on how to distribute the show internationally can be made. In addition, the analysis shows that Switzerland is the second-highest market globally for Laramie. The show achieved good audience demand of 1.0x in the United States. Understanding where the audience is located is essential to make informed decisions on how to distribute content.
To make informed programming decisions, it is necessary first to understand the audience demand. By analyzing the top 10 global markets, it is clear that "Laramie" has performed better than the average title in each country. International demand demonstrated that the UK and Canada are also keen on "Laramie," which means reruns or spin-offs mostly included in linear television programming can be presented in these regions.
Finally, momentum and reach are crucial factors in programming decisions. Though, in the case of "Laramie," momentum has been consistently poor. Combining this with drop in rank of 341 spots during February in the United States, it is necessary to make programming decisions with a focus on retaining audiences and growing popularity in the future.
The analysis of "Laramie" for February 2024 in the United States indicates that demand data provides crucial information to TV executives on content valuation, acquisition, distribution, and programming decisions. This is why at Parrot Analytics, we are committed to providing our clients with the most pertinent data ensuring they make informed and informed decisions allowing their organizations to succeed.
This is Laramie's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Laramie travels internationally.
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Over the last 7 days, people who watch Laramie also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Laramie, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Laramie in the United States. We provide our partners with meaningful television analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.
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