The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content valuation uses demand data to answer various questions that are instrumental in making informed decisions regarding content acquisition, distribution, and programming. In the case of "Last Week Tonight With John Oliver," demand data can provide crucial insights into the TV series's popularity, global performance, and spin-off potential, among other things.
For instance, by analyzing the demand for "Last Week Tonight With John Oliver" in March 2024, it is evident that the show had 41.3 times the audience demand of the average show in the United States over the last 30 days, which is exceptional. This high demand for the show can help TV executives gauge its content valuation, which can guide them in determining how much the content is worth. Moreover, by examining the top 10 global markets where the series is most in-demand over the last 30 days, executives can understand how popular the show is globally and make informed decisions on content distribution.
Demand data also helps executives make programming decisions such as deciding the best release strategy for "Last Week Tonight With John Oliver" since it provides insights on when demand is highest. For example, in March 2024, demand for the series spiked mid-month, indicating an optimal release schedule.
Furthermore, demand data can help executives find new opportunity markets for content distribution and identify under-monetized titles. By analyzing the demand for similar shows that fans of "Last Week Tonight With John Oliver" also like, TV executives can find new opportunities for acquiring or developing TV series that match their audience taste or preferences.
Demand data can also inform competitive benchmarking, allowing content creators to compare their performance relative to other titles available on the market. It can also help sustain the popularity of a title by empowering executives to measure its momentum, the pace of growth, and other performance metrics.
Finally, demand data can assist executives in making informed franchisability decisions, such as evaluating the spin-off potential. For instance, "Last Week Tonight With John Oliver" has an outstanding franchisability rating, indicating potential for monetizing its IP through spin-offs or franchising.
In conclusion, demand data is essential for making informed decisions regarding content acquisition, distribution, and programming. By analyzing demand data for "Last Week Tonight With John Oliver," TV executives can determine the show's content valuation and use the insights gathered to make better-informed decisions when creating, acquiring, or distributing content.
This is Last Week Tonight With John Oliver's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Last Week Tonight With John Oliver travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Last Week Tonight With John Oliver, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using global demand data from Parrot Analytics for Last Week Tonight With John Oliver in the United States. We provide our partners with comprehensive SVOD workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.