The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an essential tool for making informed content decisions for any entertainment executive. In the case of "Late Night with Jimmy Fallon," the show has outstanding audience demand in the United States, standing at 10.5 times the demand of the average show, and a rank of #457 in the country. This data is valuable for content valuation and for determining how much to spend on a show, especially when analyzing licensing deals between TV studios and networks.
Moreover, executives can leverage audience demand data to assess the global valuation of a specific title, localized to a country or across the world. With data from Parrot Analytics, executives can determine location-specific audience demand to determine what content is most popular in a market.
Demand data can also be used for decision making around supply and demand, by identifying which content to acquire or produce and increasing ROI for any given platform. In the case of "Late Night With Jimmy Fallon," it's useful to analyze the show's retention and acquisition impact on the audience as well as which theatrical releases and TV series are the most in-demand on different platforms.
Demand data can also assist in crafting an effective marketing campaign ahead of a show or a film's premiere. Executives can use data to identify the most popular genres, fanbases, tastes, and regions according to user interest, powering affinity analysis and optimizing content discovery through recommendations.
Furthermore, demand data can validate a title's capability to retain or attract subscribers on a streaming platform. For example, executives can determine which titles are ideal for retaining a current audience or attracting new subscribers. In the case of "Late Night With Jimmy Fallon," executives can use data to make decisions about distribution and programming in order to maximize high levels of audience demand.
Finally, executives must utilize demand data to uncover potential opportunities in the market that may otherwise be invisible. Through Parrot Analytics' data, executives can monitor market trends and uncover under-monetized titles, apply a distribution strategy, or discover new markets, leading to increased profitability and additional success.
In conclusion, using demand data in the entertainment industry is a significant driver of informed decision-making for any entertainment executive. From acquiring or producing content to developing a targeted marketing campaign, demand data is crucial for understanding audience behavior and making strategic investments in content that can achieve maximum success.
This is Late Night With Jimmy Fallon's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Late Night With Jimmy Fallon travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Late Night With Jimmy Fallon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Late Night With Jimmy Fallon, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 17, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Late Night With Jimmy Fallon in the United States. We provide our partners with far-reaching television insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.