The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For those working in the entertainment industry, demand data can provide invaluable insights that can help to make more informed decisions related to content, acquisition, distribution, and programming. The case of "Lawmen: Bass Reeves" is a prime example of how demand data can provide useful information to further this cause.
Demand data can be used in content valuation by providing insights into how much a specific title or the library of titles of a particular platform is worth, and how much revenue it can generate. By utilizing Parrot Analytics' content valuation system based on global content demand and supply, any TV executive can estimate the dollar value of a title in any platform, and any given region. This will aid in determining the cost of producing or acquiring a series and help with the return on investment (ROI) decision-making process. "Lawmen: Bass Reeves" has 18.1 times the audience demand of the average show in the United States over the last 30 days, which means that it is a highly valued asset that should not be overlooked.
Demand data can be used for programming decisions, which includes choosing which shows to produce for a platform or network. By analyzing the demand data of a specific show like "Lawmen: Bass Reeves", TV executives can examine audience tastes and preferences to identify what type of content is in high demand in the market.
As per the demand statistics, the show has seen a decreasing trend in demand over the last 30 days. However, despite this dip, its excellent ranking and high demand in the drama genre indicates that it remains a desirable title for viewers. Furthermore, the knowledge that the show is a favorite among fans of similar shows such as "Loki" and "Foundation" provide useful insights for programming and content development purposes.
Demand data can help TV executives who manage content distribution partners understand the caliber of the content in demand. By examining the top 10 global markets where "Lawmen: Bass Reeves" is most in-demand, you can identify potential buyers for a given show and how that show compares to other titles in a specific genre in each market. This can help TV executives to choose the best platforms and networks to distribute their content too. For instance, the show is particularly popular in the United States, the UK, and Brazil. This could indicate the potential for licensing deals in these markets to generate additional revenue through syndication, as well as general awareness of the show’s popularity when selling new seasons to these regions.
Demand data can help TV executives assess the opportunity to acquire or produce certain types of content. By identifying what genres are resonating with audiences within your local market, you can develop a distribution strategy that reflects those preferences. For example, the fact that "Lawmen: Bass Reeves" is in the drama genre and ranks in the 99.1th percentile, and has been watched in countries such as Germany, Netherlands, and Romania highlights potential distribution opportunities for this show and its target market.
Subscriber Acquisition and Retention
The demand data of a given show can also be used as a metric to acquire new subscribers to a streaming channel. TV executives can examine the peak demand for a show such as "Lawmen: Bass Reeves" over a specified period of time to understand how effective their marketing campaigns have been in acquiring new subscribers. There may be an opportunity for the network or streaming service provider to continue to invest in these types of shows to drive future subscriber acquisition. Similarly, by identifying shows with sustained demand, networks can retain customers over a longer period.
In summary, the use of demand data and statistics like those available for "Lawmen: Bass Reeves" can guide more informed content, programming, acquisition, and distribution decisions by providing insights into how shows resonate with audiences and how that can fuel ROI. TV executives, producers, agents, and distributors can make use of demand intelligence to evaluate the best audience to target, identify opportunities to explore, and assess how well titles are performing.
This is Lawmen: Bass Reeves's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Lawmen: Bass Reeves travels internationally.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lawmen: Bass Reeves), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount+ by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Lawmen: Bass Reeves, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Lawmen: Bass Reeves is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lawmen: Bass Reeves, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 3, 2024, 1:02 p.m. PST using global tv demand analytics from Parrot Analytics for Lawmen: Bass Reeves in the United States. We provide our partners with smart TV series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.