The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand can be crucial to making informed decisions about content acquisition, distribution, and programming. By analyzing data from "LEGO Monkie Kid," we can explore how demand data can inform these decisions.
Content Valuation:
When it comes to content valuation, demand data can answer numerous questions such as the value of a content library, ROI of a specific title, the ability of a TV series to drive subscriptions or mitigate churn, exclusivity of a title, etc. Using the demand data for "LEGO Monkie Kid," we can calculate this show's worth to any SVOD platform in the United States and globally. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region.
Acquisition Decisions:
When considering the acquisition of a show like "LEGO Monkie Kid," it's important to understand its audience demand and how it compares to other shows in the same genre or category. Looking at the demand data, we can see that it outperforms the demand of the average TV show in each of the top 10 global markets, indicating that there is a strong audience base for this show. Additionally, we can see that its travelability, the show's international demand relative to its home market, is outstanding, further demonstrating its potential appeal in international markets.
Programming and Distribution Decisions:
Demand data can also inform programming and distribution decisions, such as release strategies and pricing strategy. When analyzing the data for "LEGO Monkie Kid," we can see that the demand for the show spikes in late March, indicating a potentially favorable time to release new content or conduct a marketing campaign. Moreover, looking at the top 10 global markets where it is most in-demand, we can see that the show outperforms the demand of the average TV show in each of these markets. As such, we can use this data to target specific regions to distribute and promote the series in.
Marketing and Engagement:
Demand data can be a great tool when it comes to pre-release and post-release marketing campaigns. By optimizing the marketing campaign ahead of premiere using demand data, TV executives can hone their marketing efforts. Additionally, monitoring the momentum of a TV show allows insights into the pace of growth of viewers, enabling execs to evaluate whether the marketing campaign is successful or not. When looking at the data for "LEGO Monkie Kid," we can see that its momentum, longevity and reach are all good which indicates a strong audience base for the show.
Franchise and Spin-off potential:
For TV executives looking at franchise or spin-off potential, data on engagement, demand, and sentiment can all play a significant role. When it comes to "LEGO Monkie Kid," looking at the demand data over the 1 year rolling basis and the last 30 days can reveal whether the popularity of the show has increased or decreased. The data shows that this show outperforms the demand of the average TV show and has good to outstanding travelability, and thus has superior franchise and spin-off potential.
In summary, audience demand data for a show like "LEGO Monkie Kid" provides useful insights for entertainment executives to make informed content, acquisition, distribution, and programming decisions. By using Parrot Analytics’ content valuation system, TV executives can further understand the economic value of a TV series and make well-informed business decisions.
LEGO Monkie Kid's travelability to the United States in the last 30 days is 269%, which means that the audience demand for LEGO Monkie Kid is 269% of the demand in its country of origin, Australia. Click through to another market to discover how well LEGO Monkie Kid travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Children's Independent Television (CiTV)‘s LEGO Monkie Kid is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Children's Independent Television (CiTV) and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for LEGO Monkie Kid, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been revised on April 17, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for LEGO Monkie Kid in the United States. We provide our partners with deep content workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.