The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is key to making informed decisions when it comes to content valuation, acquisition, distribution and programming. Let's take a look at the example of "Lessons In Chemistry" and how demand data can provide valuable insights.
Using Parrot Analytics' measurement tool, we can see that "Lessons In Chemistry" has an extremely high level of demand in the United States, with 23.7 times the audience demand of the average show over the last 30 days. This shows the potential value of the show in terms of content valuation. This can also help decision-making on whether to acquire or produce a similar show, given the high demand for this particular type of content. Furthermore, the increase in demand from 16.2 to 23.7 times the average in the last 90 days shows that the show's trajectory is trending upwards.
The show's performance in other countries also provides insight into its potential value. Examination of the top 10 global markets where "Lessons In Chemistry" is most in-demand reveals audience demand is outstanding across all markets, including the United Kingdom, Canada, Australia, China, Brazil, Netherlands, Germany and Russia. This information can be used to make decisions on not only international distribution but also international co-production opportunities.
Additionally, the show's genre performance provides further insight. With its ranking in the 99.6th percentile in the drama genre for November in the United States, it shows there is a high interest in this type of content. This can help inform what types of content to produce or acquire for future programming decisions.
Furthermore, examining the show's audience demand in comparison to other shows that share its audience helps inform decisions on programming or acquisition efforts. The fact that "Lessons In Chemistry" fans also like shows such as "Loki" and "Rick and Morty" can help inform decisions on programming strategy and potential future acquisitions.
Finally, by examining the show's performance on a 1 year rolling basis against the last 30 days, we can observe the show's momentum and increased popularity. This can help inform decisions on options such as renewing for another season, marketing efforts and more.
In conclusion, data on audience demand can provide valuable insights into content valuation, acquisition, distribution and programming strategies. The example of "Lessons In Chemistry" shows how demand data can be used to inform decisions with a focus on the potential for content valuation, international distribution opportunities and understanding genre trends and programming strategies.
This is Lessons In Chemistry's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Lessons In Chemistry travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Lessons In Chemistry is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lessons In Chemistry, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on Dec. 10, 2023, 1:03 p.m. PST using global demand content analytics from Parrot Analytics for Lessons In Chemistry in the United States. We provide our partners with deep entertainment industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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