The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Using Parrot Analytics' demand data for "Lethal Weapon" in the United States for March 2024, we can gain insights to help make more informed content decisions.
Content Valuation: Parrot Analytics' content valuation system, powered by demand data, can provide specific data to answer questions, such as how much a show is worth. In the case of "Lethal Weapon," the show's demand was 4.4 times the audience demand of the average show in the United States over the last 30 days, indicating it has good audience demand.
Travelability: Understanding where a show has the most in-demand audience is essential for international distribution. Furthermore, it allows identifying markets where localization and local promotion can enhance the show's demand. Using Parrot Analytics' travelability metric, we can see that although its performance is "okay," it indicates there is room to increase global demand.
Longevity: Parrot Analytics' longevity metric tells us how well audience demand has been maintained over time. With "Lethal Weapon" maintaining outstanding longevity, it suggests the show has devoted fans who continue to demand it over an extended period.
Momentum: Maintaining good momentum is essential for growth and a healthy future. This Parrot Analytics metric informs us on the pace of growth of a series from a relative starting point. Momentum in the case of "Lethal Weapon" is good.
Franchisability: Not all shows are franchises, but shows that demonstrate spin-off potential are generally more appealing to networks and distributors. As per Parrot Analytics Franchisability metric, "Lethal Weapon" has good spin-off potential.
Reach: Parrot Analytics' reach metric tells us the number of people expressing demand for a show. With "Lethal Weapon" having outstanding reach, it indicates that the show has a large dedicated following.
The above insights help to assess the show's market performance and can provide valuable data to aid in funding, acquisitions, and strategic planning by the executives of a TV production company or studio in the United States. These insights can be used to make informed content decisions, such as which genre of shows offers the most opportunities for growth and which titles should be acquired to attract new subscribers to an SVOD service. Furthermore, these insights can help make strategic programming decisions to increase engagement and retain customers.
In conclusion, Parrot Analytics' demand data can be used to gain valuable insights into a show's market performance, which can be used to make informed content decisions. The insights from demand data can also inform acquisition, distribution, and programming decisions. With the information provided by Parrot Analytics', professionals across the media industry can make more informed decisions regarding content investments and which shows to promote and distribute on their networks.
This is Lethal Weapon's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Lethal Weapon travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lethal Weapon, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global tv demand content analytics from Parrot Analytics for Lethal Weapon in the United States. We provide our partners with deep TV series know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.