The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for insights to make more informed content acquisition decisions, programming decisions, or content distribution decisions? Demand data can provide you with the crucial insights you need to make an informed decision. Let's look at how demand data can help you make better decisions by using the Canadian comedy, "Letterkenny," as an example.
First, demand data can be used to evaluate the value of content. With demand data, you can calculate the potential Return on Investment(ROI) for a title on any given platform. It's possible to assess a TV series' ability to drive subscriptions and reduce audience churn. By analyzing the demand for "Letterkenny" in the digital entertainment space, an executive can understand the potential monetary value of the title, and whether or not it's a smart acquisition decision.
Secondly, demand data can be used to understand what is and isn't resonating with your audience. An executive can analyze the list of other shows that "Letterkenny" fans are also highly interested in to find what genres and themes viewers are responding to. Using data points such as the audience's age and gender, executives can make better-informed decision about acquiring content that will appeal to their target audience.
Thirdly, demand data can inform strategic decisions about a title's release strategy and pricing, especially with insights on when demand spikes on the variety of platforms. With this information, content distributors can craft a release strategy that prioritizes the markets where "Letterkenny" is in high demand.
Fourthly, demand data can provide insight into where a show fits in on a global scale. For example, analyzing "Letterkenny" provides insights on how it has performed with its North-American audience versus international audiences. Additionally, executives would already know that the United States provides the largest audience for "Letterkenny," so focusing on that market makes strategic sense.
Finally, examining fan response to "Letterkenny" on social media provides executives with helpful information about the cultural zeitgeist. By leveraging this information, executives can make informed decisions about the best possible talent or brand partners to include in their marketing campaigns, or where certain productions are most likely to spur a conversation.
In conclusion, we can see that demand data is an essential tool for helping content creation and distribution professionals in making decisions. Through the analysis of "Letterkenny" in the United States over the month of March 2024, we can see how information gathered from Parrot Analytics can be used to make informed decisions. Whether it is determining a content's value or judging whether it resonates with audiences or choosing the ideal release strategy, executives in the entertainment industry can integrate demand data into their decision-making strategies to strengthen a production's potential success.
Letterkenny's travelability to the United States in the last 30 days is 116%, which means that the audience demand for Letterkenny is 116% of the demand in its country of origin, Canada. Click through to another market to discover how well Letterkenny travels internationally.
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Acquire the best shows from partners such as crave to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Letterkenny), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as crave by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Letterkenny, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular crave‘s Letterkenny is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for crave and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Letterkenny, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using analytics from Parrot Analytics for Letterkenny in the United States. We provide our partners with smart TV industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.