The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can provide valuable insights to TV executives working in various roles, including content acquisition, distribution, and programming. For instance, let us examine how the demand data around "Life In Pieces" can help a TV executive make more informed decisions.
For a content acquisition executive, evaluating the value of a show is an important task. Demand data, therefore, offers an economic valuation system that helps assess the dollar value contribution of any title, to any platform, in any region. The Parrot Analytics content valuation system can answer questions like: How much is "Life In Pieces" worth? How well is the show currently performing in terms of audience demand? How can the show's ability to drive subscriptions and mitigate churn be assessed? Based on the demand data, "Life In Pieces" has 4.0 times the audience demand of the average show in the United States. The show's demand has been increasing, which suggests that it has the potential to perform even better. Also, here we can see that the show is in the 89.5th percentile in the comedy genre. This means that it has high demand in the comedy category compared to other titles currently.
For a content distribution or programming executive, demand data allows for optimal release strategy and pricing, as it provides insights into audience preferences across different markets. Executives can leverage the audience data to learn about the genres that are resonating most with their target audiences and the titles that have high demand in specific markets. By examining the top 10 global markets where "Life In Pieces" is most in-demand, we can infer that the show is outperforming the demand of the average TV show in all these markets. The United States is "Life In Pieces"'s number one market globally, followed by the Netherlands. In each of these markets, the demand for the title is either good or okay. However, show metadata informs us that "Life In Pieces" has just four seasons, so understanding the show's peak audience demand during these seasons in different markets will be important for making informed programming decisions.
For a TV series financing company or an entertainment talent agency, demand data helps identify concepts for production that exhibit opportunities to acquire or produce. A scalable concept testing strategy can be employed using audience data to identify the elements of existing content that fans like the most and also help optimize upcoming productions for success. In the case of "Life In Pieces," collecting audience data in real-time can help further monetize the IP for the show through spin-offs or franchises.
Demand data can also help linear network or pay TV network executives benchmark their entertainment content performance against other titles available on the market. With "Life In Pieces," the demand has recently been growing meaning that its momentum is poor. However, executives should take note that there was a spike in audience demand in late February 2024 for the United States, and when compared to demand over a one-year rolling basis, there has been an increase in popularity.
In summary, demand data provides executives working across different roles with valuable insights to help make more informed decisions. From content valuation to scalable concept testing, examining audience demand data around titles such as "Life In Pieces" can inform content acquisition, distribution, programming, and financing decisions.
This is Life In Pieces's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Life In Pieces travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Life In Pieces), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Life In Pieces, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Life In Pieces is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Life In Pieces, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 3:35 a.m. PST using demand analytics from Parrot Analytics for Life In Pieces in the United States. We provide our partners with far-reaching subscription-video-on-demand expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.