The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are various ways you can leverage demand data to make informed decisions about content and programming. Taking the example of "Lilo & Stitch: The Series" in the United States for March 2024, we can see how demand data informs our understanding of audience engagement.
Content Valuation: Based on demand data, executives can estimate the dollar value contribution of the title, as well as determine how much it is worth to other streaming platforms. The value of an exclusive license can also be assessed.
Acquisition and Content Decision Making: Executives can use demand data as a tool to evaluate acquisitions or investments in programming. By analyzing the demand for "Lilo & Stitch: The Series," executives can determine its level of performance relative to other titles in the comedy genre. They can also assess if the show is experiencing a growth trend or a decline in audience engagement, like we see in the United States market.
Programming Decisions: Demographic insights derived from a show's audience demand will help executives make programming decisions. An example of this is looking at other shows that fans of "Lilo & Stitch: The Series" also like. Executives can use this information to make informed decisions on what type of content to produce, acquire or distribute based on audience preferences.
Distribution Decisions: Understanding the global demand for a show or title is paramount when it comes to plotting distribution strategies. This helps you identify the strength of the show's travelability, overseas market viability for international expansion plans, and what markets to prioritize or localize content for maximum impact.
Marketing Decisions: The momentum dimension reveals if the marketing campaign for a show has effectively increased audience demand over time. It is also important to understand the reach of your show and to use it to create target audiences.
Lastly, analyzing the Parrot Pulse of any show for its global performance across different dimensions like travelability, momentum, longevity, franchisability, and reach ensures executives get an independent rating of the title across six key attributes. This information can help in identifying potential spin-offs or franchises that can help monetize a show or the need to invest more time and resources in marketing a show to maintain its popularity.
This is Lilo & Stitch: The Series's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Lilo & Stitch: The Series travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Lilo & Stitch: The Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lilo & Stitch: The Series, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using tv demand metrics from Parrot Analytics for Lilo & Stitch: The Series in the United States. We provide our partners with meaningful content insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.