The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provides a plethora of insights, many of which can better equip industry executives to make informed decisions about their content, distribution, programming, and acquisition strategies. Let's use the example of "Little Baby Bum" to illustrate how demand data can empower executives to make more informed decisions about valuing content, traveling it around the world, maintaining longevity, achieving great reach, and possibly franchising it.
One way demand data can be useful is in valuing content. Parrot Analytics' content valuation system, which is based on global content demand and supply, can help executives determine how much to spend on their content. Using the example of "Little Baby Bum," the demand data over the last 30 days revealed that this show has an outstanding audience demand 13.9 times greater than the average title in the United States. Executives could use this data to determine the dollar value contribution of this title to their platform, or to assess its ability to drive subscriptions and mitigate churn.
Another way executives can utilize demand data is to travel content around the world. The demand for "Little Baby Bum" in the United States, as revealed by our data, was 96% of the demand in its country of origin, the United Kingdom. Our travelability dimension quantifies a show's international demand relative to its home market. These insights could allow executives to make informed decisions about which markets to target for distribution, such as countries where the show has higher travelability, and could help them determine how to allocate their funds to maximize future content investments.
Maintaining longevity is crucial for content today. "Little Baby Bum" has exceptional longevity. Demand for this show increased recently, and it has been maintaining its audience's attention over time. The show's momentum, which measures its pace of growth, is equally outstanding. Executives can use insights about the momentum and longevity of shows like "Little Baby Bum" to inform their programming decisions or to augment their existing content catalog to retain customers.
Knowing the number of people expressing demand for a show, or its reach, and comparing it to other titles available in the market is essential. Our data shows that "Little Baby Bum" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days. Its reach is good, and executives could use this information to acquire or produce similar content that could attract a wider audience.
Finally, with franchising considered a potent source of revenue in the entertainment industry, insights into franchisability are essential. Franchisability, or the spin-off potential, of a show like "Little Baby Bum" appears to be outstanding. Knowing this, executives could evaluate the potential spin-off options and monetizing opportunities for such a series, regardless of whether it ended or is ongoing.
In conclusion, demand data is an incredibly powerful tool for entertainment executives. It offers insights on valuing content, traveling it around the world, maintaining its longevity, achieving a greater reach, and possibly franchising it. As demonstrated with the example of "Little Baby Bum," comprehensive demand data can inform better decisions about content, programming, acquisition, and distribution strategies, which could translate to high financial returns.
Little Baby Bum's travelability to the United States in the last 30 days is 110%, which means that the audience demand for Little Baby Bum is 110% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Little Baby Bum travels internationally.
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Acquire the best shows from partners such as youtube to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Little Baby Bum), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Little Baby Bum is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Little Baby Bum, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Little Baby Bum in the United States. We provide our partners with valuable TV series expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.