The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, understanding demand data can help you make more informed decisions that could lead to selecting a high-performing show like "Little Fires Everywhere." Parrot Analytics content valuation system, powered by global demand data, can help you estimate a show's monetary value to your platform by understanding how much contribution it can make to your platform's revenue and how it drives engagement across the rest of the catalog.
You can use demand data to answer important questions regarding the show's valuation. For example, you can use demand data to determine the show's worth in global markets. "Little Fires Everywhere" is highly demanded in Russia and the United States with the demand being good, while it is doing okay in other markets like Canada, Australia, Ukraine, and Netherlands. By understanding a show's demand data in different markets, you can make informed content acquisition and distribution decisions.
Another important question that can be answered using demand data is how a particular show compares to other shows available on your platform. For instance, "Little Fires Everywhere" has 3.2 times the audience demand compared to the average show in the United States over a 30 day period. This means that if you're considering adding more drama shows to your platform, "Little Fires Everywhere" would be a great addition as it ranks at the 90.9th percentile in the drama genre.
Demand data also helps with programming decisions like release strategy, marketing campaigns, and franchise opportunities. For instance, market demand spiked in December for "Little Fires Everywhere," which means that a well-timed marketing campaign or a sequel would receive more viewership due to an increased attention span. You can also use data to understand which other shows in the same genre are popular with fans of "Little Fires Everywhere," such as "Game Of Thrones" and "The Walking Dead," which could inform your programming decisions.
Finally, demand data can help you drive subscriber acquisition and retention. Understanding which titles are appealing to your current audience can help you identify those same titles' potential to retain subscribers and bring new ones. You can use demand data to see how much global appeal a show like "Little Fires Everywhere" has in comparison with other titles. Also, through demand data analysis, you can uncover titles that are under-monetized, optimizing them for future returns on investment.
In conclusion, driving decision-making for entertainment executives, demand data can be a valuable tool to help you understand the worth of a show, make informed content acquisition and distribution decisions and drive subscriber acquisition/retention. By leveraging Parrot Analytics, you can rely on their global data across multiple dimensions to facilitate a comprehensive and powerful understanding of your content.
This is Little Fires Everywhere's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Little Fires Everywhere travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Hulu, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Little Fires Everywhere.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Little Fires Everywhere from partners like Hulu.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Little Fires Everywhere? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Hulu to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Hulu by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Little Fires Everywhere. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Hulu to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Little Fires Everywhere), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Little Fires Everywhere, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Little Fires Everywhere is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Little Fires Everywhere, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 19, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Little Fires Everywhere in the United States. We provide our partners with valuable media industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.