The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, gaining insights into audience demand, such as the information provided on the show "Long Way Up," can be invaluable when making content, acquisition, distribution, and programming decisions. Here are some ways that demand data can benefit your decision-making process:
1. Content Valuation: Through demand data, you can evaluate how much a particular show or title is worth. Parrot Analytics uses a content valuation system based on global content demand and supply, providing you with information such as how much a title contributes economically to a platform.
2. Global Demand: Demand data can enable you to value Intellectual Property (IP) globally, making it possible to identify the most popular genres and titles in various regions globally and make strategic decisions around content acquisition and distribution.
3. Audience Acquisition and Retention: Demand data helps you to determine which titles are most likely to attract new subscribers to a platform, such as "Long Way Up," and which titles are essential for retaining and satisfying existing subscribers. By identifying who your current audience is, you can also learn more about their preferences and tailor your content to their needs, making sure they stay engaged and subscribed.
4. Franchising and Spin-offs: If you're looking to further monetize your IP, demand data can help you identify which shows are well-suited for spin-offs or franchising opportunities.
5. Distribution: Demand data can help you identify which platforms and networks would be the best fit for specific types of content. This data enables you to make educated decisions and optimize your distribution strategy for specific regions or markets, such as the United Kingdom for "Long Way Up".
For example, using the data from "Long Way Up," a television executive can assess demand for travel-related documentaries and use that information to make informed decisions around creating similar content or acquiring more of the same type of programming. They can also compare the performance of "Long Way Up" in different regions, such as the United States and the United Kingdom, to decide how well this type of programming may perform in other markets. Lastly, they can use the information on audience demand as a key metric for evaluating the series and determining ROI when considering its acquisition for their platform.
Long Way Up's travelability to the United States in the last 30 days is 18%, which means that the audience demand for Long Way Up is 18% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Long Way Up travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Long Way Up), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Long Way Up is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Long Way Up, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Travel Documentary), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 29, 2024, 7:35 a.m. PST using demand content analytics from Parrot Analytics for Long Way Up in the United States. We provide our partners with valuable TV industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.