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What is Demand? Why Demand? Industry Products Insights
TV ratings for Long Way Up in the United States. Apple TV+ TV series

Long Way Up

Original TV Network:
Apple TV+
Genre:
Documentary
Release type:
Digital Original
IMDB Rating:
8.3

Ewan McGregor and his friend Charley Boorman travel on electric Harley-Davidsons 13,000 miles through Central and South America.

How well is this TV series doing in the United States?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unlocking the Power of Audience Demand: How Parrot Analytics Data Can Guide Your Entertainment Decisions

Parrot Analytics Insights - November 2023

As a television executive, gaining insights into audience demand, such as the information provided on the show "Long Way Up," can be invaluable when making content, acquisition, distribution, and programming decisions. Here are some ways that demand data can benefit your decision-making process:

1. Content Valuation: Through demand data, you can evaluate how much a particular show or title is worth. Parrot Analytics uses a content valuation system based on global content demand and supply, providing you with information such as how much a title contributes economically to a platform.

2. Global Demand: Demand data can enable you to value Intellectual Property (IP) globally, making it possible to identify the most popular genres and titles in various regions globally and make strategic decisions around content acquisition and distribution.

3. Audience Acquisition and Retention: Demand data helps you to determine which titles are most likely to attract new subscribers to a platform, such as "Long Way Up," and which titles are essential for retaining and satisfying existing subscribers. By identifying who your current audience is, you can also learn more about their preferences and tailor your content to their needs, making sure they stay engaged and subscribed.

4. Franchising and Spin-offs: If you're looking to further monetize your IP, demand data can help you identify which shows are well-suited for spin-offs or franchising opportunities.

5. Distribution: Demand data can help you identify which platforms and networks would be the best fit for specific types of content. This data enables you to make educated decisions and optimize your distribution strategy for specific regions or markets, such as the United Kingdom for "Long Way Up".

For example, using the data from "Long Way Up," a television executive can assess demand for travel-related documentaries and use that information to make informed decisions around creating similar content or acquiring more of the same type of programming. They can also compare the performance of "Long Way Up" in different regions, such as the United States and the United Kingdom, to decide how well this type of programming may perform in other markets. Lastly, they can use the information on audience demand as a key metric for evaluating the series and determining ROI when considering its acquisition for their platform.

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More news about Long Way Up:

How fast is demand for Long Way Up growing?

Last 30 days
+31.5% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for Long Way Up to the preceding 30 days: Demand has increased by 31.5%

Documentary performance

Last 30 days
92.4% Percentile rank
Long Way Up ranks at the 92.4th percentile in the Documentary genre. This means Long Way Up has higher demand than 92.4% of all Documentary titles in the United States
Title position in Documentary
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
18% Travelability to the United States

Long Way Up's travelability to the United States in the last 30 days is 18%, which means that the audience demand for Long Way Up is 18% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Long Way Up travels internationally.

Powering the content industry

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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Apple TV+, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Long Way Up.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Long Way Up from partners like Apple TV+.

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Fuse art with science for the next global hit

Industry
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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

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    Build more robust financial models that adjust immediately to consumer trends.
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Are you seeking distribution for Long Way Up? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Apple TV+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

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Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Apple TV+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Long Way Up. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows to fortify your competitive position

Industry
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Long Way Up), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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Deploy high impact entertainment marketing strategies

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How popular is Long Way Up around the world?

Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Long Way Up is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch Long Way Up also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Pay monthly
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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Long Way Up, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Travel Documentary), using our globally standardized Demand Expressions® metric.

This page has been renewed on March 29, 2024, 7:35 a.m. PST using demand content analytics from Parrot Analytics for Long Way Up in the United States. We provide our partners with valuable TV industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.