The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you in charge of content commissioning for an OTT platform or TV network, or acquisition for a TV studio or production company? Then you probably spend a lot of time and effort trying to predict audience demand. No matter how well-informed your predictions are, they are unlikely to be as accurate as using real-time and accurate data to make content decisions.
Demand data can be leveraged by content executives to make more informed acquisition, distribution, programming, and content commissioning decisions. Let's use the example of "Los Aurones" to demonstrate how you can use Parrot Analytics' demand data.
Content Valuation: Let's say you are the programming director for a streaming service and you are evaluating the price for acquiring "Los Aurones." You can use Parrot Analytics' content valuation system to determine how valuable this show is to your specific streaming service. Using demand data, this system calculates the economic value of any title and its relative value contribution to any given platform. You will know the dollar value this show can bring to your streaming service in the United States or other markets.
Travelability: Do you want to expand your OTT service globally? Then travelability is the dimension you should focus on. Travelability measures the difference in demand between a show's home market and its international demand. In the case of "Los Aurones," which is originally from Spain, its travelability score is poor since the demand for the show in the United States is only 45% of the demand in its country of origin. This indicates that the show has a limited potential for global expansion.
Franchisability: As a TV series financing company or talent agency, you are interested in finding shows that have spin-off potential. Parrot Analytics' franchisability dimension allows you to measure a show's ability to develop spin-offs or franchises. In the case of "Los Aurones," the spin-off potential is poor, meaning that the show has limited potential for the development of spin-offs or franchises.
Momentum: Are you responsible for the marketing of a show? Then momentum is crucial for you. Momentum is the pace of growth in a show's demand over time. For "Los Aurones," momentum is okay, meaning that there is room for improvement. This show achieved a good audience demand in Spain, but its demand in the USA has been decreasing by 32.4% over the last 30 days.
Longevity: The longevity of a show is the ability to maintain its audience demand over time. This is an important dimension for TV executives or distribution companies. In the case of "Los Aurones," longevity is good, meaning that the show has been maintaining its audience over time and it still has a good audience demand in its top markets.
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- Content Valuation: You can also use demand data to determine how much to spend on content, that is, to understand the economical worth of a show to your platform and identify the best content options for you. Content acquisition decisions can be guided by knowing how a specific title drives engagement and subscriptions, and mitigates churn. For "Los Aurones" we can see that its current demand is 6.1 times the average show in the US over the last 30 days, which is an indicator of its value contribution.
- Programming Decisions: You can use demand data for programming decisions including determining which titles to include in programming blocks, which titles to create back-catalog support for, and more. "Los Aurones" belongs to the family genre and it ranks at the 91.8th percentile in this genre in the US in March. This means that the show has higher demand than 91.8% of other family titles during that time.
- Distribution Decisions: You can use demand data to inform which territories carry the highest demand for a particular show, and determine where it would be most successful. According to Parrot Analytics, "Los Aurones" has the highest demand in Spain, followed by Mexico, and ranks good to outstanding in other countries like the USA, Argentina, Colombia, Venezuela, and Peru.
By using demand data, you can be sure that the decisions you make for your content, programming, distribution, or acquisition strategy are powered by real-time data that is accurate, granular, and actionable.
Los Aurones's travelability to the United States in the last 30 days is 44%, which means that the audience demand for Los Aurones is 44% of the demand in its country of origin, Spain. Click through to another market to discover how well Los Aurones travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Televisión Española‘s Los Aurones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Televisión Española and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Los Aurones, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 17, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for Los Aurones in the United States. We provide our partners with essential television workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.